August 16, 2018

FACEBOOK

Live Auction Q&A summary

We were watching Facebook’s live Q&A and we’ll give you a quick summary that makes it easier for you to decide if you want to watch the whole thing (60min) or not.

The first topic that they discussed was Instagram Stories. Stories are growing at a fast pace, but in total it’s still a relatively small placement.

Stories Ads are probably the most fast-paced ads with people typically swiping them away within less than a second. Therefore it’s important to adapt your creatives accordingly.

Other than that the relatively new features Campaign Budget Optimization and Automatic Placement got pitched.

While Campaign Budget Optimization will choose the best Adsets in your campaign and allocate the budget to them, Automatic Placements redistributes the given budgets to the placements that work best for you automatically.

If you tested this, hit us up, we’d like to know if it works as intended. We didn’t touch this, so we can’t really say. And we tend to take everything FB says with a grain of salt…

The Facebook Crew also talked about the popular budget question. How big of a budget do I need to let the FB algorithm do its job to optimize my campaigns?

The recommendation is to have at least 50 conversions per week, just like before. Which means if you don’t manage to get 50 purchases a week you should choose as an objective higher up in the funnel (f.e. Add To Cart).

Changing your campaign resets the learning phase. Changing the targeting or the creative will reset your learnings. What other things reset the learning phase is not 100% clear, the FB Crew will “follow up on that”.

In general, our feeling was that the FB Crew never really ran campaigns themselves and most of their tips were on a very basic level.

One clear and also funny example was at about 46:45, when the question was “How many creatives should there be in an ad set?”

Everyone looked awkwardly at each other, and basically gave the Zuck-in-Congress answer of “we’ll follow up with you on that”.

They also said it depends… And that’s fine, it does. But then they didn’t continue to explain what it depends on. Vague answers like “it depends on your goal” are something Tai Lopez should say, not a Facebook employee.

We’re sure there are at least 2-3 goals you can use as an example.

Conclusion? If you are relatively new to running ads on Facebook it’s still worth checking it out, but if you are somewhat experienced you can probably make better use of 60 minutes than this Q&A, or only watch it on the side.

How to set up an automated Instagram account to drive traffic to your sales funnel

We found this great article from Josh Fechter on how to grow a new Instagram account to thousands of followers in a semi-automated way without getting your account banned.

The idea is to start by spying on influencers in your niche and copying them.

Post the same type of photos as the influencers in your niche post. Don’t post what they don’t post.

When it comes to auto commenting you need to be careful to mention the entire profile, not the picture you’re commenting on. “That’s cool” can be an awkward comment on some pictures while “awesome profile” will almost always be fine.

For reusing content from other accounts you should focus on posts that have a significant amount of likes and comments compared to other photos the accounts have posted.

According to Josh, you don’t even need to ask for permission to repost content as long as you tag them.

For the description focus on something that sounds nice, it doesn’t even need to make sense. Then connect your CTA to the description and send traffic to your landing page.

Josh talks in detail about how many pictures to post, which tools to use to follow and unfollow people, which accounts to follow to have a higher likelihood of getting followed back.

The general idea is to start slowly and set more and more things on automation over time to not get banned.

If you consider using Instagram to send traffic to your funnel we highly recommend to check out the full article.


GENERAL

Shopify updates their Acceptable Use Policy

And the big news is that they now include a bunch of stuff that has to do with “firearms” in their restricted items.

We’re no experts on weapons but from what we can read, you cannot sell functioning firearms and accessories through Shopify anymore.

While we haven’t seen Shopify be huge for gun shops, there are a good number of users, especially from the US who are disappointed but also facing a big business challenge.

It’s something we should all try to be careful about. It sucks to build your business on someone else’s service and then have them change their terms from one day to the other.

Shopify is very much on everyone’s minds right now. And it’s a great one to start e-commerce but you will want to move to your own infrastructure at some point.

The same goes if you’re using ClickFunnels, same if you’re relying only on Facebook Ads. You should absolutely use these tools but carefully plan to not rely on them.

It’s not the first and won’t be the last time when a company changes its terms overnight and potentially kills businesses.

Email deliverability benchmark

This is probably not a report for everyone but… Email is not dead, it’s still a very good direct communication channel with your audience.

The main reasons some say email is not good is either because they only knew how to spam and that’s not working like it did before, or they tried to copy what others do on the surface and didn’t get results.

The reality is that most businesses have email as a key component. And well, we’re fans of email too, that’s why you got this to your inbox!
So, for those actually doing email and who want to improve, Return Path released a cool deliverability benchmark for 2018.

They had a look on how often emails go into the inbox, spam or just don’t get delivered, all across the world, and on different providers.

Here’s a stat we found interesting – Outlook has an average inbox placement of 75%, while AOL, Gmail and Yahoo are all easily over 90%.

We’ve also seen it with our emails, Outlook tends to be overly-aggressive and doesn’t learn from previous emails and actions of the user.

Check the whole report to see inbox placement based on geo/region, inbox provider, industry, etc.

Google gets political (transparency) too

It’s kind of a competition between Facebook and Google, isn’t it?

And it seems Google has the edge right now. Both in stock performance and in public image.

Google is trying to stay ahead of the pack and released their own transparency report on political ads, before any bad press.

It’s also easier to explore than Facebook’s political ads archive we feel. The overview gives you much more relevant info than Facebook – you don’t have to click as much to find that information.

Anyway, it’s something we thought most of you are curious to check. Just one tip – make sure you have ad-blocker disabled if you want to actually see ads.

You know, the whole page is basically only ads so if you block them you get an empty page, more or less.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Uber is doing great, it’s… losing less?!

You could be forgiven if you thought Uber is an absolute beast and essentially a money printing machine.

Sure, there were reports every once in a while how they are still not profitable, but if you don’t care to read news about investing and startups, you can easily miss it and think Uber is doing great.

Well… They kind of are, we guess? So the company narrowed its losses compared to the same quarter last year. They lost “only” $891 million compared to $1.1 billion the previous year.

Uber is preparing to go public in 2019, but the numbers don’t look too promising. The company is trying to leave unprofitable markets, like South-East Asia, where it sold its business to Grab.

We’re fans of the convenience and quality that Uber usually brings compared to other services, including taxis, but things don’t look amazing right now.

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