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December 10, 2018

Is everyone back home from Bangkok? And is everyone preparing to go to Vegas? Well, a conference a month... Wait, that's not the saying. Anyway, we're hitting your inbox today with some Google + FB Ads love, some new features from Google Search Ads, and why John Crestani kinda dislikes FB Ads. Oh, and the Elon vs Mark feud continues...

December 10, 2018

December 10, 2018 2160 1440 WHAT THE AFF...

E-COMMERCE

Three fundamentals to drive upsells

What do you do when you just made a sale? You make your next moves to drive an upsell, right?

It’s much easier to drive the second sale when the prospect just bought from you. Plus, you can make an extra-dollar from a customer you already paid to acquire!

How to do it? Here are 3 essential fundamentals of a post-purchase email sequence, according to Michael Szecsenyi, who shared this in the Ecom Empires group.

When should we start to send out a post-purchase sequence?

Right after the sale!

And the first email to send right after the prospect bought is a “Thank-you & Welcome” email: what you should pursue here is to make the customer feel comfortable with the purchase and meet their expectations.

The second fundamental is “Pre-Arrival Emails”: A 2-4 email sequence to send before the product is shipped. The goal of these emails is to build excitement towards your product and reduce buyer’s remorse and refund rates.

Content ideas? Unboxing videos, images about previous buyers using your product (social proof), relevant stories and brand emails.

Then, the third fundamental is finally about that cross-sell. Here you can get many conversions even though you didn’t directly send a sale-focused message.

But how can you be sure to score on a cross-sell? Well, this is what Michael suggests:

– Try to sell your 2nd most popular item and send some pre-sell engagement emails with some interesting content connected to this product.
– Build anticipation for this product by announcing that you are going to have a promotion soon.
– When you send this promo, use a discount and put a time constraint on it.
– Later, you can also send last chance emails about this discount.

Liked this one? Keep in mind that there are more ways to do it.

You can use either email sequences or retarget them on Facebook. Why not both! 

And there are different post-purchase email strategies. It’s up to you to decide what suits your business the best.

We don’t care what strategy you will follow, we only care that you will take advantage of every penny you spend to acquire customers. Let’s see those CLVs skyrocketing!

Google Shopping Ads + Facebook Ads = Together is better

These two powerful marketing channels when combined together, can be hugely beneficial! Especially when it comes to e-commerce advertising!

FB Ads + Google Shopping Ads can really complement each other and allow you to reap great benefits while maximizing conversion chances for you.

So, you don’t have to make a choice between the two. As an e-commerce entrepreneur, you MUST include both these ad-platforms to promote and sell your products.

Here’s a 10 Step Checklist on combining FB Ads with Google Shopping Ads to skyrocket your ROAS:

Only ingredients needed:
A Google Merchant Center account.
A Google Ads account.
A Facebook page.

Recipe:
– Understand the consumer decision-making process.
– Link your Merchant Center to Google Ads.
– Create Google Shopping ads campaigns.
– Connect audiences from Google Ads to Facebook.
– Create Facebook ads to generate impressions.
– Create a retargeting campaign.
– Set up campaign link tracking and reporting.
– Learn how to track and report on campaign performance.
– Designate a landing page for shoppers.
– Make your Google Shopping ad stand out.

To gauge the results in one place, you can even use the FB attribution tool to measure and compare the platform results.

Well, FB has over 2B monthly active users and Google sees around 5.5B searches per day. All the more reason why you should combine these ad platforms to drive more successful ad campaigns. Here’s to those campaigns of yours and to an awesome 2019!


AFFILIATE MARKETING

John Crestani’s unpopular opinion about Facebook Ads

John Crestani, a man who made a name in the Affiliate Marketing industry, has a counter-culture thinking about Facebook Ads. He doesn’t really like them!

According to him, the place to buy traffic from now is YouTube Ads. Why? First, YouTube gives you a bigger trust factor as you are using a video, in front of people, showcasing your products. But, this can be done on Facebook too.

The other reason to jump into YouTube Ads is that people are more excited when buying through YouTube. Why? Because YouTube allows you to pump up prospects and being clickbaity, all things that FB doesn’t like.

And add the other negative side of Facebook, that we totally agree on with John, is the continuous changes happening to Facebook Ads.

Talking about costs? John says that YouTube is much cheaper than Facebook: average Facebook CPL is more than twice the YouTube CPL.

While we suggest you to have a good look at YouTube Ads, we don’t really know if John refers to affiliate campaigns or his coaching business. Yet, he is not the first one to say that YouTube is much cheaper than Facebook.

However, if YouTube really allows you to be more impressive and clickbaity and surpass that line where FB would ban you, why not give it a try and apply all those underground selling strategies you know?


GOOGLE

Google responsive search ads: new features!

Moving on from Shopping Ads to Search Ads on Google, the new features now available in the Google Ads interface, make your campaigns more beneficial and your life easier!

What’s new? Responsive Search Ads (RSA)! The ones that dynamically serve a combination of headlines and descriptions, but now with more benefits than before.

Google said it will be rolling out four reporting and feedback tools for RSAs.

1. You will now see Suggested Headlines and descriptions when creating RSA ads, not just in English but in many other languages too.
2. Ability to import headlines and descriptions from existing ads.
3. Ad-Strength updates in real time. (Add a lot of headlines and descriptions to your ads and let Google choose and optimize for the best ones in real time).
4. Ad-Strength stats will now also be available in real time to measure your impressions and to check the approval statuses in real time.

Besides English, RSA’s will now be available for other languages such as Danish, Dutch, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Swedish and Turkish.

Remember we talked about how e-commerce is blooming in markets other than the US? Here’s a great way to use local languages to best enter those markets such as APAC and make a mark! Google is investing heavily into RSA ads and all these new features and indicators allow you to test more stuff and see best results by being an early adopter.

Google hammer on abusive sites

Chrome 71 browser update, previously announced by Google, is now live and here’s how it’s going to affect the user journeys of your marketing campaigns.

Majority of people use Chrome as their web browser and it could very well become a common model for enforcing online ad standards and delimit annoying advertisements.

This new version of Chrome, released for Windows, Mac as well as for Linux, allows Chrome to detect websites with deceptive or overly-aggressive ad techniques, and block their ads.

Websites detected with abusive behaviour will be blacklisted by the browser and no ads will be shown on that site anymore.

However, the users still seem to have the option of disabling browser’s ad blocking feature. Though we don’t think the majority will do that, except advertisers spying on other advertisers, maybe.

To name a few examples of such “abusive practices”, are hidden click areas, site functions like “Next” buttons that call an ad, phishing to trick users into revealing personal info, auto redirection to an ad, malware, ads designed to look like chat apps or system notifications and other misleading advertising.

Previously, Chrome was only able to prevent unwanted redirects or unwanted tabs/windows, automatic blocking of pop-up windows and limitations on auto-playing of videos. However, now it’s much more capable of detecting detailed abusive behaviour.

Refrain from doing so and you will be just fine. You can visit here to review if your website has any such experiences which need a correction or removal of any feature.

The good news about it is, it allows genuine advertisers to thrive better especially if you suffered due to ad-blockers. It also allows its users to have a far smoother online experience, weeding your blackhat competitors out. It will also help the genuine advertisers with limiting the risk of getting their sites hacked and protecting them from unauthorised code being placed on their website.


SPONSORED ANNOUNCEMENT

Announcing the Affiliate Summit West 2019 Keynote Speakers

Affiliate Summit West 2019 is pleased to announce the 2019 keynote speakers. Attend #ASW19 on January 6-8, 2019 at Paris Las Vegas, and learn from key industry stakeholders in the U.S affiliate marketing industry.

Check out these BNOC speakers below!

Neil Patel, CEO of Neil Patel Digital
“The Future of Affiliate Marketing: It’s Not What You Think”

Neil Patel breaks down where the affiliate industry is going based on his workings with Google and Facebook. He’ll also share what you can do to survive during the upcoming recession and how you can continually grow during the hard times.

Ryan Deiss, CEO of DigitalMarketer.com

DigitalMarketer.com is the leading provider of digital marketing training & certifications to small and mid-sized businesses. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conference in North America, and the creator of the “Customer Value Optimization” methodology.

And moderated by Bob Glazer, CEO of Acceleration Partners, the keynote panel with Awin, CJ Affiliate, Rakuten Marketing and Impact, will discuss the major takeaways of performance marketing from 2018 and look ahead to the next 12 months.

– What are the challenges and opportunities facing the performance marketing industry in North America?
– As affiliate marketing goes global what does this mean for the industry in America?

VIEW THE FULL AGENDA HERE

BOOK YOUR PASS NOW


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

The most epic rap battle of 2018 because it’s actually true…

What’s the best way to start the week? No doubt, by watching this epic rap battle! Why?

It’s between two of the best entrepreneurs on the earth. Exactly! A rap battle between two great innovators. Weird? Totally!

But who are they? These two don’t really like each other much. One is constantly on our newsletter. You should guess who… The other one has been here a few times only, but it doesn’t mean we don’t love him as much as we love Mark.

He is Elon Musk and he didn’t go soft on Zuccc during the battle: he threatened Mark with his flamethrower and dropped other attacks to Mark’s data problems…

Want to hear Mark’s rhymed answer? Give the battle a look and let us know who got the best flow!

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