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December 5, 2018

Did you stop by our booth at AWA? It's A65, get some stickers and hats while they last tomorrow! So the news today... Hiring can be a pain and maybe this test can help you make the decision faster. Speaking of fast, automation rules to ease your media buying. Last but not least, the benefits of negative comments on FB ads.

December 5, 2018

December 5, 2018 2160 1440 WHAT THE AFF...

GENERAL

Quickest test for a media buyer?

Most of us are growing and scaling our businesses fast! Some are even venturing into new horizons and are looking at hiring new talent frequently.

Maybe, a little credit goes to all the cool news we deliver right into your Inbox every day? Yes/No? Okay!

Look, hiring the right talent isn’t easy, especially when it comes to highly competitive media buying positions.

Having candidates send their resumes is great, however, resumes don’t always tell the complete picture.

Mike has been sailing the same boat and he talks about a great way to hire the right person with minimal efforts and time.

He suggests setting up an initial test on Wonderlic, which gauges the cognitive ability, motivation levels, personality type and IQ equivalent of the candidates.

Is this person serious about the job? If yes, they will happily take the test, telling you about the seriousness and maturity level of the person. After all, it’s just a 25-30 minute test.

Now, of all the people who go ahead and take the test, cognitive ability score is where you should focus the most.

As a media buyer, one of the main requirements, as you all will agree, is the problem-solving ability, which correlates to the cognitive ability of the person.

Whether it’s about understanding the audience persona, where they hang out at, how to communicate with these audiences, converting raw data into meaningful information or even scaling your campaigns, it’s all about spotting the problem and solving it.

Hence, people who don’t score well in this cognitive ability test don’t make it to the personal phone interview.

Thus, weeding out the bulk of the random candidates who wouldn’t be a right fit for the job anyway saves you tons of time speaking to irrelevant candidates.

That definitely looks like a great way to hire the best talent in less time, allowing you to focus more on what you actually should be doing. Building and growing your business.

Donald vs Jeff: it’s a delivery issue

Thanks to the on-going rift between Amazon and US President Donald Trump, giant e-commerce platform Amazon may soon be charged a higher shipping fee for its packages delivered over USPS.

Trump had tweeted earlier in March, saying “Amazon had been able to use our Postal System as their Delivery Boy”.

According to the postal service review, ordered by President Trump, a 70 page report suggests that the native service provider USPS may not be charging the right price when it comes to delivering Amazon shipments.

The review also deems this USPS business model unsustainable.

While it did give credit to Amazon shipments increasing the package volumes for the postal services, the report also details issues well beyond package pricing deals.

“Packages have not been priced with profitability in mind” and recommend changing prices on package deliveries “to generate income rather than maximize volume”, says the report.

The Trump administration has reportedly considered increasing postal service rates on Amazon, and what additional measures will be taken based on the report is not yet clear.

We wonder whether this will also affect other smaller e-commerce platforms using USPS as their shipping service provider or if this is just about Trump’s and Amazon’s ego battles. We will keep you posted.


FACEBOOK

Chatbot permission updates

If Facebook Messenger is an important weapon in your marketing armoury, you surely are aware that recently there have been some new updates to subscription-based messaging.

Basically, the permission to send these messages went from an App-level to a Page-level. Though, the rule will become applicable from 31st of December.

And if you use ManyChat for your Messenger marketing, Mark has a nice holiday present for you…

The ManyChat team has worked closely with Facebook Messenger team, providing feedback on the most important use cases for the business community.

The good thing that came from this collaboration is that your page won’t have to ask the individual permission anymore.

So, you can continue to use ManyChat for your marketing, as you did before!

This news, according to Geraldine Leroye, the person who shared it, comes straight from Mikael Yang, the ManyChat founder.

Mikael still recommends applying for the Page-level subscription permission. Furthermore, they will soon release a guide on how to create a great application to maximize your chances of approval.

Let’s keep those holiday marketing bot messages rolling!

Automated rules to scale campaigns

Today, we are all about automation. It simplifies our marketing life. And sometimes it helps us make mucho dinero!

Moving over from the Messenger marketing updates, we bring you a nice and smooth guide from Reveal Bot on working with automated rules to scale campaigns.

We don’t intend to promote the tool. But the content was so good we wanted to share it with you. Plus, the rules they talk about can also be used with any other automation tools that you prefer or are already using.

They start with basic rules like the 20% budget increase and adset duplication. And then, they go on to talk about more advanced rules too.

The best ones we picked are:

Funnel: A funnel is a path which a user completes from the first impression to final conversion. The goal is to spot possible ups and downs as early as possible in order to maximize earnings and cut costs.

Sometimes there is not enough conversion data to make a decision. This is the scenario when going up in the funnel could be the solution.

When creating a stop-loss rule, you can take Add to Cart along with Conversion into account. So, if many people have added to cart but not purchased yet, you will give them some extra time to convert.

Check One Metric Against the Other: This rule allows you to use advanced settings in conditions. Say, on average 10% of your Add to Cart converts into Purchase. Then if you have an outstanding day with many ATCs, this rule helps to increase the budget in order to maximize profits.

Comparison with the Parent Value: This rule is about comparing the Ad metrics to its Adset or Campaign metrics. Checking a metric against its “parent” (in this case it’s either campaign or ad set levels) value is similar to comparing it to the average values.

Yet, the advantage of this setting is that the values are not fixed but can change depending on the overall performance. Facebook ads are infamous for their volatility, and such settings make the rules adapt to the current performance.

So, if one of your ads isn’t doing well today, and you compare the KPIs to your whole campaign KPIs, it may be possible that the whole campaign isn’t doing good too. So, it’s just one of those days for Facebook.

And instead of changing bidding and budget on fixed metrics, you automatically change them based on the overall performance.

You can find more in the article. More rules, more details, more information and images.

Just check them and let us know if you liked them, if you already applied them or if you will.

Dealing with negative comments on ads

What’s that thing that cracks down your campaign quality score? Negative comments?

Do you just delete them or try to answer them? Sometimes, they can be useful. Yes, they can be very insightful and inspiring for your ad copy. You know… prospects’ copy is always the best copy!

Moreover, you can avoid them by adding blacklisted words which you don’t want the users to be posting on your FB page. Yet, haters are everywhere and they’ll come out in one way or another!

Therefore, here are three steps from Adleaks to deal with them:

– Unless they’re very offensive and vulgar, don’t delete comments. Whether positive or negative comments, studies showed that comments increase your CTR. Say “Thanks” to haters.

– If the comment is just about a different opinion, you have to take this as a chance. Address the legitimacy of their comment, then talk about your point. This will show that you care about them and how professional you are.

– If you can’t come up with a good, professional response, just ignore them and let them increase your CTR!


SPONSORED

ThriveTracker’s New Dashboard Showcases Your Most Important Data At A Glance

The faster you can see your data and make decisions, the better, right? That’s the goal behind ThriveTracker’s new dashboard!

You get all the info about the good and the bad of your campaigns at a glance. You see the 8 most important metrics instantly. And you see the top 5 best and worst offers, campaigns, landing pages and traffic sources.

With just one look at the dashboard you know if you have to get your hands dirty with some campaign optimization or if things are running smoothly.

Just check out the live demo right here. Oh, and it also works buttery-smooth on your mobile device. Just click it!

So, if your laptop is away, you can do some emergency tinkering straight with your smartphone!

ThriveTracker is certainly one of the trackers in it for the long run and they have plans for whatever level of experience – from newbie to super-affiliate.

If you are just getting started, there is a super-convenient cloud-hosted plan starting as low as  $79/mo, allowing users to track up to 1 million clicks on the base plan.

But that’s only after a 14-day, no-cost trial period where you can test all this out.

That’s not all – for the next 2 weeks, anyone coming from WHAT THE AFF, will also get another perk in the form of a 10% monthly** discount in 2019 if they sign up for a new package by December 31st, 2018…

Did we mention they’re going to provide you with a free VIP Onboarding Session with one of their Platform Geniuses as well? That’s a $249 value – all you need to do is use the code WTAFF50 when you create your account and these savings can be yours!

**New Customers only. Monthly discount starts January 1, 2019

Sign up with ThriveTracker!


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Going incognito? Not really!

Incognito and chill, bruh! Well, maybe not really.

Do you think no one’s really watching when you go into Incognito mode on Chrome?

As per DuckDuckGo, who swears by users’ privacy, search results on Google vary for users, even if you log out or go into incognito mode.

87 people across various US locations used the same search term and found varied results in a different order for the same search term.

Google, like always, rubbished the claims calling the study’s methodology and conclusions flawed and that the search results depend on various factors such as time and location, even within incognito mode.

Well, after all social giants having been hacked multiple times in the past and with so many data breach scandals doing the rounds, nothing scares us anymore.

All the social giants have all our info anyway and already know much more about us. What’s another incognito fiasco?

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