February 20, 2019

TOOLS

Shutterstock + Zapier + Pinterest = 150k+ Unique Monthly Visitors

How would you like a quick hack that could help you generate some 150k+ unique monthly visits to your website on complete automation?

This can be achieved using 3 tools: Shutterstock, Zapier and Pinterest.

Here are the steps:

  • Visit Shutterstock and search for images that are relevant for your niche.
  • Select the contributors with the best and most relevant images in that niche.
  • Find their ID, like this .
  • Open their RSS from Shutterstock using this link .
  • Create a new Zap: RSS + Pinterest.
  • Insert the RSS from Shutterstock.
  • Connect your Pinterest and select the relevant Board where you want to Pin it.
  • Inside the Image section, insert “Link Enclosure” and add “https:” before it.
  • Inside the Note section, insert “Title”.
  • Inside the Link section, insert the URL of your website or landing page.
  • Click Save.

Using the above steps, Zapier will automatically generate new Pins from Contributor’s images and also insert relevant unique description.

Vadim Rozov shared the above hack in the FB group here and said that in 6 months, he got 3.2M views and 160k average monthly clicks. Obviously, not everybody will get the same results. But many group members tried it and they were delighted to find it working well for them. Got any questions around the above steps or need more help, catch Vadim on the post above.


MANAGEMENT

How to run a remote team successfully

Nobody scales alone. Agree?

Of course, there are solo-marketers who have seen some great results. But having a team helps you go beyond. And be less stressed.

If you are currently running a remote team or working in a spread-around-the-worldoffice, say Thanks!

Why? Because today, we are sharing with you The Ultimate Guide to Remote Work.

It’s a guide about growing, managing and working better in a remote team.

Given that it is more of a book than a quick guide (191 pages), we will just share the key highlights. And some suggestions to implement.

Let’s start with three ingredients of a successful remote team:

The Team

There are many suggestions here:

  • Hire doers: Doers will get stuff done even if they are in the middle of a Full Moon Party. You might still have to provide directions. Yet, even in absence of that, doers will make things happen anyway. Problem is: how to spot them?
  • Hire people you can trust: If you continually find yourself worrying about what the other person is doing, you won’t be able to stay focused on your product. Hence, if you can’t fully trust your employees, it means you haven’t hired the right people.
  • Trust the people you hire: On the other side, you need to show trust to the people you delegate your tasks to. Trust is the key.
  • Hire people that can write: In a remote team, everything is communicated through written words. So, it’s fundamental that the team members can communicate well with each other.

Tools

You need the right tools to share information and collaborate.

Tip: WhatsApp groups isn’t the professional way to communicate.

The WTAFF Crew, for instance, uses Slack, Asana and well-organized Google Drive folders. And we’re based in 3 different time zones when everyone’s at home. Even more when The Crew is travelling. So far, we haven’t missed a newsletter so it’s working well for us. In before WTAFF remote-work courses! #sarcasm

Processes

The third ingredient of a powerful remote team is process. Processes can seem boring. But they give structure and direction to get things done.

However, they shouldn’t be rigid or pointless. They are more about providing feedback, so you can track the progress.

Here are a few processes you can implement within your team:

  • Weekly hangouts: If your team size is large, it’s hard to talk to everybody on a individual basis. Weekly hangouts give everyone the chance to say “hi!” to team members they may not normally see.
  • Monthly One-on-Ones: If regular feedback sharing is not possible, a monthly one-on-one call can be a good way to discuss the workflows, results and whatever you find crucial for your business.
  • Pair Buddies: In a large team, it’s hard to know everybody. This process is about having two random teammate members on a short 10-15 minute paired call. They can use this time to chat about life, work or whatever they find interesting.
  • Culture of accountability: How do you know if people are doing their work? The guide suggests that each Friday, all team members share what they achieved that week and what they are working on for the next.

Alright, these are just the first 10 pages and it already looks useful. The guide goes on with more topics like:

  • Building a culture in a remote team.
  • How to hire remote workers.
  • How to evaluate employees.
  • How to work faster.

And many other tips and tactics. It looks very interesting and we really suggest you have a look.

Ah, and just for your information, this marketing magazine is crafted by a remote team too. So, if you have doubts that this guide won’t eliminate, just ask The Crew!


SPONSORED

Can Performance Marketing Really Become a $100B Industry?

Our industry has clearly seen many changes over the past year. Changes that some deem bad and changes that others see as a big opportunity to flourish and take a massive slice of the $700B global advertising pie (performance marketing is currently less than 1% of that – crazy, right?).

Is it really possible or just a dream? Maybe it’s both. But we’ll never know unless all of us, as a community of marketers, are willing to have this difficult, but important conversation. A conversation that the founders of GiddyUp are now having.

It’s a conversation about the future of performance marketing, taking advantage of the massive opportunity in front of us, and the practical steps we must take to accomplish it.

Eric, Topher, Todd and Justin, GiddyUp’s founders, want everyone to give their honest view of their message , share their perspective (both hopes and concerns) about this future and have this discussion be the jump off point that takes our industry from a small niche in global advertising to a $100B one.

What if you prefer black-hat? Well, there’s a reason why you prefer it, right? Usually, because you think it’s the only way. What if it weren’t? What if you could make much more, for a longer period of time, by employing white-hat business principles and promoting products and services that add real value to consumersnot in-spite of that?

We know, it’s not simple. Which is why we think it’s a must for everyone to join in on the conversation. Share why you think this can work, what your concerns are, and what is missing from our industry to make it reality.

The road to making performance marketing the dominant way brands profitably acquire customers online will have many challenges, but we have to tackle them head on if we want to see it manifest.

Just like Bill Gates opened the discussion with hobbyists about the potential of the computer software industry, all the way back in 1976, we also now have the chance to pioneer change and propel performance marketing to become the main way brands advertise and market their businesses online. It’s our day 0, our 1976!

And as the GiddyUp founders say in their Open Letter, “the early adopters are set to reap the largest rewards”.

Read, digest the thoughts expressed in this Open Letter to Performance Marketers, share your own thoughts, your challenges, your vision for the future of our industry – then share the letter with your friends and colleagues.


PPC

Are you using these audience targeting tactics?

As an advertiser, user targeting options have changed considerably over the last few years. However, there is one form of targeting that has consistently evolved. And yet, a very reliable way to reach out to your audience: Audience Targeting!

At this year’s SMX West, Christi Olson and Brooke Osmundson from SearchEngineLand discussed some strategies on how to use audiences on Google and Bing to improve your campaign performances. Here are some key takeaways from the session.

Audience targeting tactics

List membership duration

You can build your lists for various purposes. Depending on your product type and purchase lifecycle, you can choose to target your audience for a specific set of days. You can find your average product lifecycle using Google Analytics under Conversions->Multi-Channel Funnels->Time Lag.

These membership lists can be created not just for page visits but for a number of other user actions on your website. You can use UTM parameters to measure various user actions.

Drawing Purchase Journey

This can be done using Top Conversion Paths report under Google Analytics. Once you have data on your users’ behaviour, you can add these segmented audiences under various audience lists. This helps you turn users into converters.

Audience Strategies

Your ad copy and your message is the most important part of the audience strategy. It’s what your customers see. And how they interact with your ads. Hence, you need to implement a plan to change the ad copy for each audience type while keeping the message engaging.

  • Ad communication and Landing Page content: Use a custom message for each segment of your audience. Don’t expect great results if you’re running an awareness campaign and then sending users to a product page.
  • Bid Strategy: Different bid strategies are suited for different stages of the funnel. Target Impression Share is great for awareness campaigns. Target ROAS or Target CPA work for the bottom of the funnel campaigns etc. Also, use negative bid modifiers to prevent an audience overlap.

Advanced audience tactics

Google’s Detailed Demographics

You can find this under the Audiences tab of your Google Ads account. It’s available for Search, Shopping and YouTube ads. And allows you to target your audiences based on their demographics such as:

  • Education.
  • Marital Status.
  • Homeowner Status.
  • Parental Stages.
  • Employment.

Bing Ads and LinkedIn Integration

Integrating Bing and LinkedIn allows you to find advanced demographic targeting options such as Company, Industry and Job Function under your Bing Ads campaigns.

Since these are based on the users’ profile, this data is a lot more accurate than Google’s demographic targeting.

However, there are a few limitations you should be aware of.

  • You can only use bid modifiers for LinkedIn audiences.
  • These audiences may not be as effective with lower volume searches.
  • New accounts are not eligible for customer match. You have to hit certain eligibility requirements.
  • “Observation Only” is the default settings for all Display campaigns.
  • Conservative automation targeting is the default setting for your Display ad groups.

Layering Audiences

You want to only reach midsize to enterprise level companies but also want to bid on expensive, generic keywords? The solution is to layer your Detailed Demographics feature with “Targeting vs Observation” to better hone in on the audience. By doing that, you might see a decrease in the spend on those expensive, generic keywords. An increase in impression share on some campaigns. And a modest CTR increase too.

Final Thoughts

Well, these are some great ways to reach out to many different audiences using Google and Bing. However, to be able to execute this in the right manner, you must first take time to understand your target audience, how audiences work on different platforms and the strengths and limitations of each platform/integration.

With this understanding, you should be able to improve your marketing efforts and better connect with the right audiences using laser targeting and custom communication.


AMAZON

Amazon launches Moments

Last week, Amazon launched a new loyalty marketing tool called Amazon Moments.

What is it about? It allows brands to reward their customers with digital and physical products for completing certain actions such as renewing a subscription.

The program is available in over 100 countries and many brands including TikTok, Washington Post and Disney Heroes have already signed up for the program.

How does it work?

A brand can choose a “Moment” that it wants its users to perform. And can then reward them for completing that action. Brands can set up campaign dates, identify the target customer, add a product or reward package, customize the promotional messages and rewards on the landing page.

It works on a flexible CPA model. Allowing brands to set custom budgets and targeting. So they only pay when the customer completes the desired action.

For rewarding their customers, brands can choose from a variety of products sold on Amazon. Which are then delivered to the customer. Or they can choose monetary rewards, that can be used for purchases on Amazon.

Customers can redeem their Moments’ rewards along with other existing Amazon perks such as free two-day shipping etc.

Zoom In

Amazon is offering new ways for marketers to generate more engagements, create promotions and delight the customer with “fun moments that last.” You just need to sign up for the program, choose the right actions for your website/app, select the rewards you want to offer and set up your own budgets that you think can bring you positive ROI.


FACEBOOK

FB Security App? Not really!

Do you have Onavo app installed on your Smartphone? But before that, have you even heard of Onavo?

It is an app released by Facebook that claims to protect your device from dangerous websites. Yet, the purpose of this app wasn’t only to protect your device.

Onavo helped Facebook to gather data about other apps used by consumers. Which apps they download and the frequency at which they use them.

This data helped Facebook understand which one of their competitors were performing well. And then decide if they should acquire them.

And the BBC article says that Facebook could have used this information when deciding to buy WhatsApp. Or offering $3B to buy Snapchat.

That would violate competitive laws.

What is worse, it’s that the fraudulent use of the app was already discussed by Great Britain’s Parliament Members. Though, Onavo still remains available on the Google Play Store.

So, if you are using this app, know that Facebook is tracking your app usage behaviour.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Elon Musk saving a YouTube Channel?

Elon Musk is a hero. Not only might he save the planet with his visionary projects. He’s also going to save a YouTube channel. And help it to keep the title of “Most Subscribed” on the platform.

We are talking about PewDiePie. In the last months, the channel has been locked in a battle with T-Series for the title of the most subscribed channel on the Tube.

And now, PewDiePie has reinforcements to widen the subscriber gap over T-Series.

In fact, it looks that after months of teasing, Elon Musk will join the channel to host an upcoming Meme Review and he will bring a guest along: Rick and Morty mastermind Justin Roiland.

Well, we don’t know if Elon will really save the Earth with his ventures, nor if PewDiePie will stay on top. But one thing is sure: Elon, you’re the most unpredictable human we know!

 

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