February 26, 2019

E-COMMERCE

$0 to $42k/day in 5 days

Someone says that you have to focus on the product to scale an e-commerce. Others say to focus on the media buying process. ‘Cause traffic is what matters the most.

Ivy Zhu says to focus mostly on the quality of your video ads and their thumbnails.

And here is his strategy that helped him to scale his e-commerce to $42k/day with a $15k margin.

First, let’s start with the testing strategy. Everyone talks about scaling. Very few show how you should start when you are at ground zero.

Let’s see how he moves:

  • 8 ad sets at $5 per day.
  • Automatic Placements or just Facebook and Instagram News Feed.
  • Top 11 countries. He doesn’t explain what he means, but we guess it’s the US, Canada, Australia, UK, New Zealand, and Europe’s richest countries.
  • Website conversion objective optimized for purchase.

When testing, Ivy Zhu suggests killing bad ad sets quickly. And duplicating the ones that make sales from day one. And testing different variants.That’s the testing phase. What about scaling?

His scaling set up:

  • $100/day per ad sets. If he uses CBO campaigns, the budgets are set on the higher side.
  • Countries: USA, UK and CA.
  • 1-day click window.
  • Targeting: Very broad interests. Starting with 300M people audiences and then narrowing down. LALs: all possible LALs. from 1% to 20%.

When to kill ad sets?

  • CPC higher than $2.5
  • Cost per ATC higher than $12-15.
  • CPP over $30.

Have a look at Ivy Zhu’s complete case study above for more details. However, one important thing that we found missing is the products’ price range. Knowing that would have helped us relate to the case study in a closer manner. And adapt to it accordingly. Especially when talking about the budgets and when to kill ad sets.

Though, still something worth to share with you! Hoping to give you some inspiration!


FACEBOOK

Did Facebook quietly release two new features?

Maybe Facebook likes these kinds of jokes. Or maybe they just forgot to announce it. But fortunately, you have The WTAFF Crew that has you covered and keeps you up to date!

We got you, our dear reader!

Well, let’s go straight into it!

New feature for Pages

Harder than keeping up with the updates is to spot the silent ones. The new feature we are talking about was first spotted by Jon Loomer and he shared this info on his page.

It’s a feature regarding organic posts. And it gives you the chance to create a post just for your Top Fans.

It’s not yet clear how Facebook determines who your Top Fans are. Jon Loomer says that, from what he knows, it only impacts who can see the posts within the News Feed.

Another concern would be: If Facebook determines Top Fans based on engagement, maybe it might not filter spam out.

Have you seen this new feature yet? Hit us if you know something about it!

Marketplace placement was hidden away

Yet another feature released silently. Or is it just a bug? This isn’t about organic posts though.

But about the Marketplace placement. Tim Halloran first shared it on Twitter: you can’t pick this placement anymore.

We went to our Ads Manager to check out if it’s true! And we also found that the Marketplace wasn’t among the placements available.

Though, Tim Halloran says that you can still advertise on the Marketplace if you choose “Automatic Placements”. If you want to edit and chose placements manually, Marketplace isn’t available.

We think this is just a bug. In fact, when checking our Ads Manager, we still see this message from Facebook:

If it was an update, this message would not make sense. However, this is just guess work. We can’t tell you what is really going on.

Again, let us know if you have some inside info!


TOOLS

Your new content manager

So, we came across this awesome looking tool which might be a great addition to the bookmark armoury of every content writer, SEO,  blogger or a marketer donning all these various hats at once.

It analyses your text against tens of different parameters, measures your content readability and gives it a readability score, helping you improve your content juice.

It also reviews your keyword density, content title, keyword title for search engine optimization purposes.

Basically, it does all that and a lot more, so you don’t have to. Give it a shot and see if it can be a great addition to your bookmarks bar.


SPONSORED

Wanna make more out of your lead gen campaigns? GO DIRECT!

OK, so we’re pretty sure a lot of you reading this are quite familiar with generating leads… All sort of leads.

And you probably also know how many of those leads are monetized… Yep, it’s through surveys!

Well, we have some great news for you! Today’s sponsor is again none other than Survey Junkie – one of the world’s biggest market research panels.

What they have to offer is simple, but extremely valuable: a direct offer for a single opt-in email submit that converts between 25 and 50%.

And they’re working with high budgets from Fortune500 companies, so they told us to dare you to hit the cap!

They already know media buyers like yourself have the power. Go show ’em what you got!

Sign up and get that juicy ROI!

You also get countless offer landing pages to choose from, because SurveyJunkie owns the offer, so they work tirelessly on optimizing and split testing!

Very important for after you sign up!

An account manager will get in touch over email or Skype, to help you get going! Make sure you check for an email from SurveyJunkie.  You know how it is, emails can easily get lost. Then you’re left wondering if you got approved or not…


SEO

Building a website from scratch and selling it for 6 figures

An 18-month old website built by Authorityhacker recently got sold for a 6 figure amount.

To give you a bit of a background, the project started around 2018. And within the next few months, it was generating a revenue of $15k/month. Operational costs were around $3.5k/month. And recently, it was sold for an undisclosed 6-figure amount.

Let’s dig deeper into this case study about growing and selling your business in 18 months.

Niche

Since the site was recently sold, the exact niche of the site was not revealed. The owners revealed that it was related to software. And they go on to talk about how and why they decided to go after this niche, what was the thought process and how can you apply it to your own niche selection.

Affiliate Payouts

They stress the fact that a huge number of random traffic doesn’t mean anything. Even a fraction of high quality traffic which converts is the key.

Their site made 6-8x more per visitor. How? Using affiliate offers with 30-70% payouts.

The focus was on the highest payout niches because that’s what brings you more returns for your efforts despite the increased competition and SEO difficulty.

A large part of the niche research was to identify markets with high earnings per sale and that clearly paid off.

Since it was a family friendly niche, it also helped to build links without having to pay for them. For people relying on PBN’s, this might not be an issue.

Great product selection

Many companies compensate their affiliates for having mediocre products. However, finding one that sells good stuff and pays well is always a challenge.

Another thing they focused on is building high-quality sales pages.

Multiple decent-volume keywords

Good quality content focused on hundreds of keywords. This site had published around 240 pages of content at the time of the sale. Targeting 309 decent volume commercial keywords.

Niche research and selection

There are many premade research sites mentioned in the case study which helps in niche research. They also refer to multiple other sites which provide affiliate program lists. Here are a few of them:

One more cup of coffee
Niche hacks
High paying affiliate programs

Planning the site

The focus was not on the main software category content. Rather, going up 1 category level and branding around that. However, most of their content was developed in the one main subcategory initially picked.

Easy keywords were identified and developed early, for a chance to break even as soon as possible. Also, a lot of content was created around keywords where they had little chance to rank for in the short and mid term.

If you are an advanced marketer and you have the budget, planning your first 100 pages from the get-go really helps you structure a comprehensive resource and hit easy-to-rank keywords.

Building The Content

The initial goal always was to get to break even while having a monthly 4 figures investment in it. Because it allows you time to figure things out, while the site pays for itself. Before that, it just drains your bank account.

Also, having a full-time writer allowed them to take the time to educate him on the product as opposed to a freelancer that may be just touching on many different niches. All the products they were going to promote were purchased and shared with the writer.

Giving him a close chance to understand the products and test them in real life. And come up with some juicy reviews about them!

This may seem weird to a lot of affiliate marketers who write content on products just by Googling related keywords or reading sales pages. Let’s be honest, most people do that.

Building Links

Now that niche research and content planning are done, it was time to build backlinks. They focused on the following points:

  • Volumes.
  • High DR Links.
  • HARO: it stands for “Help a Reporter Out” and is basically a service that journalists can use to ask for expert quotes.

Growing Revenue Faster

Well, the SEO strategy outlined above did help in achieving some linear growth. And once you also have some growing monthly revenue, it’s easy to approach companies whose products you are promoting and offer to create more content related to their product in exchange for higher commissions.

Have a look a the detailed case study here. Also, if you are a beginner, this process will be significantly different and it is recommended to go through this before you get into this case study.


GOOGLE

Google re-introducing the “Test my site” tool

Google is back with another update. This time, it’s a complete rebuild of Test My Site tool.

Here’s what the new version can do for site owners:

  • Measure the speed of your entire site and of individual pages.
  • Review whether your site/page speed is faster or slower compared to last month.
  • Find out if your site speed/page speed ranks fast, average or slow.
  • Discover how your site speed compares to others in the industry.
  • See the potential impact of site speed on revenue.
  • Get a detailed list of recommended fixes to increase speed on up to 5 pages on your site.
  • Compile a complete report to share with your team.

“A one-second delay in mobile load times can impact conversion rate by up to 20%. That’s why in 2016 we created Test My Site, a tool for businesses to check the speed of individual mobile pages and get a few recommended fixes.”

Zoom In

Well, Google has always emphasized on the importance of mobile page speed. Whether it’s about finding information, connecting with others, or making purchases, mobile is where the majority of the action takes place. Let’s hope this new tool will help you deliver a better experience, just as your users expect in 2019.


INSTAGRAM

Instagram releasing new updates for IGTV

Even though IGTV isn’t reaching the success Facebook had hoped for, the company keeps updating the platform.

In fact, Instagram has now launched a new IGTV layout, including improved search, suggested channels and an updated profile layout.

Will these new features spark more interest in IGTV?

The vast majority of users still aren’t much into IGTV. However, Facebook is betting hard on its long-form video platforms. IGTV and Facebook Watch are two channels that FB wants to make popular, whatever it takes.

Our question is: When will we be able to place our ads out there?


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

When crazy tweets can lead you to court

Elon Musk had made the Internet a fun place, partly because of his crazy tweets. Sometimes they cause debates. Sometimes they cause stock price fluctuations. Like when he tweeted about taking Tesla private.

Not only that! His tweet even caused him to step down as Tesla chairman. Now he’s “just” the CEO.

Fact is, he never gives up on tweeting inappropriate stuff. And the Security and Exchange Commission didn’t approve of his last tweet.

The tweet in question is one where Elon said that Tesla will produce 500K cars this year. The problem is that Tesla officially announced to its investors that the company will make 400K cars at most in 2019.

And according to the SEC, this violates the law. ‘Cause this announcement had to be first approved by the company’s lawyers.

We don’t blame Elon. He’s still that startup guy proud of his creation! And wants to share his enthusiasm with the world.

Our suggestion to Tesla: Block his freaking Twitter account.

 

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