ICANN quietly raises all .com domain prices by 70%. Never run out of high-converting creatives: Complete CBO testing structure included. Analysis of 1B web pages shows 90% of them get zero search traffic. Are SEOs wasting their time?

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Never run out of fresh creatives

Hey, we found a creative testing structure for your TOF campaigns. It was shared by Monika Apostolidisz, and we’ll try to make it as schematic as possible for you.

Foundation idea: You need 5 -10 new videos per week to test. For prospecting campaigns, it’s much better to focus on videos due to the fact that they’re more likely to hook cold audiences.

Testing campaign objective: Start with a CBO Conversion campaign optimized for Purchase. This is to find a creative that gets high-quality traffic that will actually convert down the funnel.

Social proof is important because it will push CPMs down, but this isn’t your goal just yet.

Budgets: Monika and her team opt for a $200-$1k/day budget. Using higher budgets allows the algorithm to enter more auctions and test more audience pools.

Audience: Here they target a 10% LLA and only one ad set per campaign. This, again, gives the algorithm more room to optimize.

Ad structure: Dynamic Ads to ensure that each new video is tested with a different combination. Here they combine new videos with proven copies.

Optimization. Alright, this step has four stages, with each one lasting 3-4 days:

  • Stage 1: 2-3 CBO campaigns, each with one ad set containing 2-6 videos in a Dynamic Ad. After three days, check the CPA, and if it doesn’t hit the target KPI, shut it down. After four days, if the CPA hits the KPI, raise the budgets and scale. If the KPI isn’t being reached but there are some videos that have a satisfying CPA, move to stage 2.
  • Stage 2: Open a new CBO campaign with one ad set targeting the same audience and add all the videos that performed well. Let this run for four days and use the same principles from stage 1 to pass to the following phase or start to scale.
  • Stage 3: Here you’ll build the scaling foundation. Once again, create a CBO, but this time you can add new copies and headlines since we know the videos are proven to work. Go for four ad sets hitting a 10% LLA, a 1% LLA, a relevant Interest and a broad audience narrowed by demographics.

Alright, that’s all. Monika added a fourth optional stage as well, but these three should get you ready to scale!

Happy ROAS!


DOMAINS

New ICANN terms will hit 144M domains

As we found out from this announcement on the Namecheap website, ICANN have announced significant changes to the contract it has with Verisign, Inc. to operate the top-level domain .COM

What’s the impact? “Verisign will be allowed to increase the wholesale price to registrars .COM domains by 7% each year in 2020, 2021, 2022, and 2023. After a two year “freeze”, Verisign can increase prices by 7% annually during 2026-2029.”

The cycle will go on for 10 years and eventually .com domain prices will cost 70% more, bringing in an extra $20M for ICANN. Definitely not a positive change for us, and this price increase will hit all portions of the Internet world.

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What can be done? According to Namecheap, you can submit your opinion on the matter here and let ICANN know what you think about their move.

The big deal here is that there’s no cost ceiling, thus prices can increase every year. Sky’s the limit…


SPONSORED

👩‍❤️‍👨 The tracking platform that promises to bring business owners and affiliates together like no other

Do you have an e-commerce product? Or maybe something on ClickBank? Emebo is the affiliate tracking and management platform you should test. Most, if not all, platforms in the space stopped innovating and kept some audacious pricing models, Emebo wants to shake things up.

Sign up to their private testing phase and drive features you and your business need first-hand.

Emebo’s mission is to make tracking effortless, with a platform that doesn’t stand in your and your affiliates’ way:

  • Reports for paybacks, net revenue from each affiliate and countless performance or general reports are there.
  • Easy integrations with various 3rd party processing systems like ClickBank, BuyGoods and more, based on your needs. Sign up here to tell the team what you need.
  • Design creatives directly from the platform, or have your affiliates submit new ones by doing the same thing. No more annoying creative approval messages.
  • Affiliates can upload their own invoices. Wouldn’t you love it if you could make sure all affiliates have submitted their invoices right inside the platform, before you initiate their payment?
  • Onboarding wizard for you, your employees and your affiliates.

In other words, Emebo is the modern tracker the industry didn’t know it needed. But now that it’s here, it’s an absolute must test.

Don’t forget, they are in an early private testing phase. If you sign up now, not only do you get early access but your requests are first in line. Emebo can become the perfect tracker for your brand, if it isn’t already.

Sign up to test Emebo for free here.

PS: There’s no monthly plan. No setup fees, no hidden fees and no minimum period contract. It’s all pay as you go. That’s because Emebo’s goal is to provide the best solution in the market and this is their way of saying: “If we are not able to do that, you should not stick with us. Period.”


SEO

Why 90% of web pages get zero traffic from Google

There are countless strategies and case studies that can help us get our content ranked by Google, but how much of the content out there on the web actually gets any traffic from Google?

This is the question that Ahrefs’ latest study addresses.

They studied their entire Content Explorer database (over 1B web pages) to understand just how many pages get traffic from organic search and why.

So, what was the finding? 90.63% of all pages available in their index receive zero traffic from Google, and 5.29% of them get ten visits per month or less.

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And what are some of the key reasons for this?

Reason 1: Lack of Backlinks

Backlinks are one of the top three ranking factors, and it’s a fact that they help you rank higher in Google. Of all pages analyzed, 66.31% of pages didn’t have even a single backlink and 26.29% had links from three websites or less.

Only 5% of pages with no backlinks receive organic search traffic.

Backlinks on high-authority sites are slightly more likely to get organic traffic than those on low authority sites.

Reason 2: Topics with no long-term traffic potential

There are pages out there with tons of backlinks, but yet no traffic. Almost 70k pages have backlinks from over 200 referring domains, yet don’t get any search traffic whatsoever. This could either be that Google penalized them after shady linking practices, or they just aren’t about a topic that people are searching for in Google.

What can you do with such pages? Find the pages on your website with the most referring domains and conduct some keyword research to see if you can optimize them for relevant topics with decent search traffic potential.

Reason 3: Lack of matching search intent

Do a search for “best yoga mats” and you will find review and recommendation posts rather than product pages in the top spots of SERPs. This is because Google knows that searchers are in research mode, rather than buying mode.

So, if you have pages with lots of backlinks but no organic traffic, but They already target a keyword with traffic potential, it’s best to re-optimize them for search intent.

Reason 4: Unindexed pages

Unindexed pages can’t rank, won’t rank. A quick search using the query site: in Google will tell you whether your pages are indexed or not.

The most common reason for this is a rogue noindex meta tag. This is a small piece of code that tells search engines not to index a URL. Rogue canonicals, redirects, and robots.txt blocks can also prevent indexing. Broken pages also do not get indexed even if they have backlinks.

To find pages excluded due to these issues (and others), check the “Excluded” tab in the “Coverage” report in Google Search Console.

Zoom Out: This study shows that almost 90% of content out there gets no organic traffic whatsoever. Make sure your pages are in the 10% minority by earning relevant backlinks, choosing topics with good organic potential, matching search intent, and making sure they’re indexed.


ROUNING UP THE STACK

  • FACEBOOK: FB acquired an AR startup that owns technology to build 1-1 digital map of the physical world. Apparently Facebook will use it to build a better AR experience for its platform.
  • E-COMMERCE: Looking for a formula to write product descriptions? Here’s a good one shared by Sean Byrne.
  • SEO: According to the community, a big Google Search Ranking update is currently underway. Still unconfirmed by Big G though.
  • FACEBOOK: After yesterday’s insider announcement, here’s an official notice from Facebook HQ: CBO will be mandatory from February 27th. Brace yourselves.
  • SEO: Google Webmasters announced some support tools to monitor Snippets performances and find out about eventual issues.

BRAIN TEASER

Two trains are crossing the bridge below at the same speed on a non-windy day. One of the trains, however, takes significantly more time to pass the bridge than the other. Why?

You can find the solution by clicking here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Most popular Superbowl 2020 commercials from biggies

One thing that retains its over-hype year after year much more than the highly celebrated Super-bowl is its commercials.

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Businesses prepare well in advance to create quirky and creative commercials to garner maximum user attention and impressions online.

So, what were the best ones from the 2020 instalment that made this list of most popular SuperBowl LIV ads?

Shouldn’t be too surprising to find Amazon’s Alexa ranking at the top with its “What did we do before Alexa?” campaign starring Ellen DeGeneres.

It garnered 61.5M views, putting it nearly 15M views ahead of the second-placed spot, which is…

The ‘Groundhog Day‘ campaign from Jeep. While it didn’t get as many views as Alexa, it did add an extra 77k Likes after a week, illustrating the power of nostalgia.

Hyundai’s ‘Smaht Pahk‘, starring Chris Evans and John Krasinski, comes in at third place on the YouTube list. This is purely about Celeb power.

These are the ones that made it to the top three. But you don’t have to stop there. Go on and watch all the commercials that made it to the collection of most popular ads here.

Maybe, just maybe… you find some inspiration for your 2020 content strategies.


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