Today we have a couple of things to mention about Facebook. First, some good reasons to use CBO. Plus, an update from Facebook that will help Page admins find and review their Page violations. It’s all about quality content! And finally, you can find out when and where you have been a bad guy/gal.

Starting with Campaign Budget Optimization, there are people who haven’t completely understood it.

For this reason, Alex Stiehl shared his know-how about CBO in the Facebook Ad Buyers group. And how you can take advantage of it, especially when you’re on a smaller budget!

How does CBO work?

The basic principle of CBO? Facebook automatically optimizes the budget among the campaign’s various ad sets.

It starts by delivering your ads to an initial audience of people more likely to convert. But if they don’t convert, the chances that you’ll get better results are slim.

Thus, the more ad sets you have, the higher are the chances of having better results. Get it?

What happens to the budget?

Facebook allocates more budget to the ad set that starts seeing an early performance. However, that performance doesn’t necessarily correlate with your goal.

Maybe one ad set starts by getting more clicks than the others, but your objective is website conversions. This is a downside of CBO, yet down in this post, there is a solution!

Now, you should have a better idea about the CBO working principles. However, let’s get into the practical side of the things. Have a look at the best CBO practices shared by Alex:

• Numbers of ad sets: This depends on your budget and your target CPA. Having a $25 budget with 20 ad sets will spread your budget too thin to give you any useful feedback.
• Automated Rules: Make sure that you are monitoring your ad sets to see which is spending more budget. And if it is performing well according to your objectives.
• Converting ad sets: Once you find a converting ad set, feel free to turn the other ad sets OFF. And let the converting ad sets continue to run with all the budget from the CBO.
• Budget: You can increase or decrease the budget as you see fit. It should not affect the ad sets and their learning or performance. Alex suggests increasing the budget multiple times a day as long as the ad sets are delivering.
• CBO for Creative Testing: You can test different creatives in a single campaign. Or make different CBO campaigns for different creatives. Test it!
• CBO for Audience Testing: Same goes for audience testing. There is no hard and fast rule to this, just make sure you stay organized.

What’s your idea about CBO? As Alex said, CBO is good to fight Facebook’s instability.

Plus, it has an advantage when you are scaling and raising your budget: It does not kick the ad sets back into learning mode, just feeds more budget into them. Take advantage of it!

The other advantage is that, if you want to scale an ad set, you can just turn off the other ones. And all the budget will be allocated to the one you keep active.

Well, now that you have a clear idea about CBO, we can jump to the new update made by Facebook. It’s about your Page quality!

Facebook is constantly making efforts to improve user experience. Following this course, the company released a feature to help admins see all violations made by the people that manage the page.

Facebook Page Quality to review your Page Violations

With this update, on the “Page Quality” section, you will be able to see 2 sections:

• Recent Violations: Shows you if your Page has any content posted that was a recent violation. You can then either accept the decision or request review depending on the type of violation. You can click “See Details” to learn more.
• Content From Your Page Rated by Third-Party Fact-Checkers: Shows you any misleading content that was shared by your Page. Click “See rating details” to see the rating from an independent fact-checker or click “See original post” to see your Page’s original post.

What does this mean for you?

• Pages that repeatedly violate the Facebook Community Standards and Page Policies may see lowered reach or even be unpublished.
• If the people managing your Page post violating content on other Pages they manage, it could also affect your Page.
• Pages that repeatedly publish or share false news will see their overall distribution reduced, their ability to monetize and advertise removed, and their ability to register as a news Page removed.

To find the “Page Quality” tab, go to the Page you manage and click “Page Quality” at the top.

Alternatively, you can click here and replace “PAGE_NAME” with your actual Page name.

How many times did we say it? There is no scope for bad practices anymore! Facebook wants a safe and secure (and cool) environment for its users. And this is another update towards that direction!

“Stay hungry, stay compliant…or get really creative!”

When it comes to competitive research tools, MagicAdz has been turning heads and, more importantly, revealing the best ads and landers on Facebook.

Well, the team there has a big update – e-commerce! Yep, you can now spy on stores set up on 7 of the biggest e-commerce platforms such as Shopify, WooCommerce and Magento.

This is what you could already do before:

• Affiliate ads only – exclude all branding ads you might not care about
• Download the real landing page, not the one affiliates show *wink wink*
• Ads from 49 countries
• Very powerful search: by ads, user comments and redirect path or landing page search including specific HTML code!

Now you can also check for the best products, their ads and the store(s) that already sell those products!

To give you a sample of what this can do, the MagicAdz team has compiled a handbook of top 10 products on Shopify and their top viral campaigns, found with this tool. Want it?

Head over here and MagicAdz will send it to you via email. Scroll down to find the sign-up form.

If you are still not convinced, you get a 14 day trial for $1 to explore everything the tool has to offer.

Afterwards, it costs $299/month. Pays for itself within a few days usually!

But you already know that as a WHAT THE AFF reader, you can get it for a special price – $249/month. Keep in mind though, the discount is valid as long as you keep your subscription active.

You just have to use the code WTAFFMAGIC when signing up!