THE DIGITAL MARKETER'S #1 DAILY BRIEFING. BE IN THE KNOW - IN JUST 5 MINUTES.

January 4, 2019

Two of the most popular FB performance marketers have a chat. No, it's not a setup for a joke. Search Ads are probably still under-valued by many marketers. Last but not least, here's how you can make your dropshipping business sellable.

January 4, 2019

January 4, 2019 2160 1440 The digital marketer's #1 daily briefing!

GOOGLE

Why do people click on search ads?

Every second, there are more than 2.5M searches performed on Google and almost all Google SERPs include Search Ads.

One of the most effective ways of driving conversion oriented traffic to your websites. Why effective?

Because people are already searching for the products/services that you are selling, with a high buying intent. And that is the reason they resonate the most with the users, even though these are ads.

But are these users able to make a distinction between organic and paid results on Google Search?

Well, surveys say most users are not able to tell the difference. But what about those that do? What makes them click on these ads anyway?

Here’s why they click on ads and why this matters for you!

As per the latest survey, 75% of users acknowledged clicking on Search Ads intentionally. Reason? Here’s what they said:

“Search Ads make it easier for us to find what we are looking for.”
“Search Ads answer our queries.”

Now, of course, it may not hold true for all search ads. It’s obvious that these ads need to be highly relevant with what the searcher wants to find.

Users are also highly driven to click on ads from the brands they are aware of. 26% of users responded that brand mentions in the ads are why they click on Search, YouTube and Amazon ads.

That’s one compelling reason why we stress brand-building across various channels and not just Facebook, to maximise your ROAS.

Here are some more stats:

49% of people are happy to click on relevant text ads.
31% of people click on Shopping Ads.
16% of people click on Video Ads.
77% of people acknowledged that they can identify ads on Google Search and are more likely to click on Google Ads than on any other search engine.

What does this mean for you?

If you aren’t already using Search Ads on Google, especially if you offer products/services for which people are already searching with a high buying intent, you should consider them.

However, always make sure your ad copy is highly relevant to the users’ search query.

Use Display and YouTube Ads in tandem with Facebook Ads to build the brand awareness and then create branded campaigns using Search Ads to drive the final push i.e conversions.


FACEBOOK

How many things can you learn from a 1-hour and something chat?

Some time ago, two guys, very well known in the Facebook Ads space had an hour long insightful chat where they talked about ads, scaling methods and other stuff. These two guys are none other than Depesh Mandalia and Tim Burd.

If you missed that one-on-one and want to go back in time to take the pie from it, Depesh just shared a timestamped piece of that chat.

Want some quick tidbit?

It started off with Tim taking a great question about campaign schedule. His answer?

“I like to do rules based on the actual events that I’m doing. If you find that mornings are a better time sales wise, then make your budgets much larger so you can crank the spend earlier in the morning, and then just pause later in the day and then restart it again in the morning or at midnight. You don’t have to run your campaigns all day…”

A problem that you could find yourself stuck with is: “All of my products are working for 2-3 days and then no sales. What’s the issue?”

According to Tim, the most common reason is that you’re not feeding the algorithm enough data. You need to try to get 8-10 conversions a day minimum. The number of conversions that feed your algo is responsible for your campaign’s stability.

This means that nowadays you might need comparatively bigger budgets to have long-lasting profitable campaigns.

Are you starting an agency? If Tim had to now start an agency, he wouldn’t focus on running ads initially, instead he would focus on being extremely active in the FB groups and getting companies to reach out to you.

What is working outside of Facebook? According to Tim, YouTube is a great platform, Google is still great and underutilized. But, if your niche resonates with Pinterest demographics, you can use that too.

Then, what is more important? Targeting or creative? Tim Burd says that the creative matters way more than the targeting, like infinitely more. With a good creative, you can go super broad.

There are more lessons you can learn from this time-stamped version of the interview and obviously if you want more than just a piece, you can eavesdrop on the entire video here.

New Campaign Objectives for Click-to-WhatsApp ads.

New Year, new campaign objectives, right? Uhmmm… Well, it looks like this is among Zuck’s new year resolutions.

Why? Cause Facebook just added new objectives for Click-to-WhatsApp ads: traffic, conversions and page post engagement… but you’re all about conversions, right?

As we said in the past, Mark wants to monetize everything. In the future, maybe even the air you breathe and this is just another step toward that direction.

Why should you care? Click-to-WhatsApp ads can be purchased through Facebook and they began rolling out in August of last year. However, with these new objectives, they’re becoming a complete tool to include in your advertising armoury. Are you already using them?

The Crew’s take: Well, it’s always effective to hit your prospects through different channels. Moreover, WhatsApp is considered a very private and popular platform we use to chat with our friends and relatives.

Obviously, the real question is: Will it work to sell stuff? It mostly depends on how you use it. The best way to know it is to try it. If you do happen to use it, let us know the outcome!


E-COMMERCE

How to sell your dropshipping store.

Got a dropshipping store that worked out decently for you? But maybe you are now looking to try other niches or even looking to venture into other streams of income or pursue that new business idea of yours?

Here are some of the top things to keep in mind to get rid of that dropshipping store with the biggest bang for your buck. And then, head straight to some tropical beach to sip Piña colada, right?

Cool, but first, let’s head to the advice:

Keep positive monthly net result: Do not let your net result go below zero around the time when you are planning to sell your dropshipping store. Avoid investing reinvesting into that store if possible. This instils confidence among the buyers as they want to see some ROI from their purchase.

Business age: Not too early, not too late. A business well on the rise is more valuable than a business that is beginning to flatten out. Time your sale well.

Multi-channel marketing: The more marketing channels you are using successfully for your business, the safer it is for the buyer. Never put all your eggs in one basket.

Existing customers LTV: A store with a decent rate of repeat customers means the new owner can see the sales coming right away. This allows them time to build out new strategies to grow their customer base.

COG allocation: Determining the “Cost of Goods” based on the number of products sold as opposed to the number of products purchased in bulk can make your “Profit & Loss” statement look tidier. Also, make sure to keep clean accounting records when it comes to monthly revenue figures, P&L statements, expenses and overheads etc.

Post-sale support: You know the store you’ve been running better than anyone. The person buying it may or may not even be well versed with running an e-commerce store. Willing to offer some fixed hours of support/assistance per week will prove to be helpful in expediting the deal during a negotiation.

Multiple good items: A store running on just 1 good item sounds riskier than a store with multiple selling items. Keep testing and adding more items, unless you have a well-branded store revolving around one or two items. In that case, the age of your store becomes a big factor.

Trained VAs are a plus: If you have well trained VAs with clearly defined day to day tasks, it’s an attractive plus for the buyer. Apart from you, it’s the VA who knows the store well and can offer additional support to the new buyer.

Got any burning questions so far? Sure, you might have. Head over toeCommerce Elites Mastermind group and fire those questions at Brandon, who shared these insights with group members and might be able to answer any further questions that you might have.


SPONSORED

The affiliate forum that can LIFT you up!

You know how most affiliate marketing success stories start?

With how helpful having a community of like-minded to advise you on your first steps in this industry can be!

And what we’re recommending you today is one of the friendliest and most uplifting communities we’ve seen in the past year.

affLIFT is the brain-child of industry veteran Luke Kling, aka LukePeerFly.

It’s a forum designed for those taking their first steps in affiliate marketing, especially in paid traffic. There are tutorials and follow alongs for pops, search, push traffic, social traffic to name a few.

Luke is extremely active both when it comes to sharing case studies but also in getting more and more industry experts to join. As we said, The Crew is also represented on the forum, through Manu.

Aside from that, affiliates like Servando Silva, Ian Fernando and Erik Gyepes are also affLIFT members.

So you’re probably wondering… How much? It’s a mere $20/month if you pay monthly.

But Luke has set up a lifetime membership fee at $350 as well. So, if you check it out and like what you see, you can sign up for life.

Quality and satisfaction are affLIFT’s priorities. If you join now, check out the content and community but are not satisfied, they will simply refund you if you ask.

Sign up to affLIFT right here! We’ll see you on the inside.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

“Aaaah, this is the (space)life…”

If you are as romantic as we are, every night you look at the sky and admire the Moon. Or maybe you just do it to look for some astral inspiration for your campaigns. Right?

Anyway, you should know that as the Moon is tidally locked to Earth, one side of it always points towards our planet, and the other – the far side – always points away.

And until yesterday, nothing, except some UFOs we’ve been in contact with, landed on the far side of the moon.

So what happened yesterday? China became the first nation to land on the far side of the moon!

With this achievement, it showed its rapidly growing spaceflight capabilities.

It’s hoped that this region could contain some fascinating details about the Moon’s history. Some of the Moon’s mantle is believed to have been pulled up to the surface of its location.

We really hope that China will bring some new discoveries to mankind.

Maybe in the future, their entrepreneurial spirit will take over their scientific curiosity and they will start building factories to dropship goods to Mars and other planets.

They might even have some AliExpress deals and fulfilment centres there. Well, in that case, we can only call them futuristic. And it might be just another geo to expand our businesses to.

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