Jeff Bezos stamping down on fake Amazon FBA Gurus: Several businesses sued. $433k in 60 days: Dissecting a FB Ads campaign for e-commerce. Snap’s Q3 is on fire: +50% earnings & +7M new daily active users.

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AMAZON

Amazon cracking down on FBA Goo-roos?

It’s pretty much inevitable that at some point you’ve been targeted by some ad on YouTube or Facebook talking about success with Amazon FBA success.

They generally ask you to subscribe to a webinar that will teach you how to change your sad and lonely life with FBA. For those who don’t know, FBA stands for “Fulfilled by Amazon”.

These are the FBA gurus. There are tons of YouTube channels pitching these courses and entire companies built on the knowledge-selling business model. Some are legit. Most are not…

Now, it looks like Amazon has started to stamp down on some of these businesses. Why? Because some of these have branded themselves in a way that looks strikingly similar to Amazon itself, making people think the course comes directly from Amazon.

Copyright infringement, in short.

The ecom giant has already sued a bunch of companies for infringement, dilution and tarnishment of the Amazon Marks by Defendants. At the centre of the scheme, there’s a company called Prime Global Source, LLC.

This is not the only reason though. In the suit, Amazon also accused these companies of persuading unwitting entrepreneurs to spend a lot ($30k for a complete training) on seminars and training programs that offer little to no value.

“By the time students realize they have been taken advantage of, the limited refund period has expired and Defendants refuse further communication.”

Long story short, a legit guru, Jeff Bezos, is coming for fake gurus.

This is the moment a lot of us have been waiting for. It will be a funny story and, as usual, we’ll keep you posted and entertained.

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GOOGLE

Adaptive Anchor Banner for varying screen sizes

Google has launched a new banner ad type for AdMob publishers which dynamically adapts to varying screen sizes and helps to maximize performance with evolving consumption behaviours.

These adaptive anchor banners consider the device in use, the ad width you’re comfortable using and the aspect ratios and performance of all available demands.

It then creates versions of creatives with the most suited height and aspect ratio for each device, with hard limits to prevent incorrect sizes from being served.

This means that your banners will look better than before, all without having to write custom code to handle different devices.

Adaptive banners are currently in beta and only available for anchored placements such as banners locked to the top or bottom of the screen.

Here’s the complete implementation guide for iOS and Android.


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FACEBOOK

Breaking down a $433k campaignBill Gates and the British Police join forces to kill antivirus offers

The headline speaks for itself. It’s a long post too, so we’ll get straight into the content shared by Josh Graham. It relates to a sports niche store with an $80-90 AOV.

+ The top of the funnel campaign is broken down like this:

  • Testing campaign: This is run to find the best audiences.
  • Scaling campaign.
  • Creative testing campaign.

All optimized for Purchases due to this allowing you to start gathering high-quality data right from the start. The budget is 2-4 times the price of the products split across each ad set. If you’re running a CBO camp, the total budget will be the ad set budget multiplied by the number of ad sets.

During the test campaigns, Josh starts with a minimum of 10 ad sets with 3 ads per ad set: 1 still image, 1 video and 1 carousel.

For the TOF scaling campaign, you can simply duplicate the best-performing ad sets into the scaling campaign. Budget is the same as previously mentioned.

+ The middle of the funnel campaign contains all the warm audiences:

  • Video Viewers.
  • IG Page Engagement.
  • FB Page Engagement.
  • Purchasers and Page Views excluded to avoid overlap.

Each ad set targets a different audience.

The creatives used are: Carousel ADS with UGC and review copy, Dynamic Creative Ads with multiple UGC images and copy and Video Testimonials.

For the copy, you can hit on the shipping speed, returns, warranty, reviews or additional benefits.

+ The bottom of the funnel campaign will hit these audiences:

  • Website Visitors separated in 3, 7, 14, 30 day window.
  • View Content No ATC separated in 3, 7, 14, 30 day window.
  • Add To Cart No Purchase separated in 3, 7, 14, 30 day window.

Here Josh runs DPA and Conversion campaigns, all of which are optimized for Purchase.

For the DPA camps, make sure your images are formatted properly for the ad. Regarding the Conversion campaign, unboxing videos and Dynamic Creative Ads worked well for him.

+ Increasing LTV: This is about retargeting the existing buyers. You can retarget them with “thank you” videos or ask for feedback on the product in exchange for a discount. Alternatively, you could offer a special discount that’s exclusive to your existing customers.

Josh also runs a “friends and family” deal, where he frames the ad copy asking existing customers to tag a friend so they can try the products as well. This helps because people are more likely to purchase a product if it’s personally recommended by their friends or family.

Finito. It’s really a long read, and this is just the tip of the iceberg! Josh’s post goes much deeper into the ad copies, creatives for each retargeting window, different discounts for each audience and much more.

Well, after all you can’t bring in $430k in sales with an easy-peasy formula. Or can you?


SWEET SIX

  • SNAPCHAT: Snap is on fire. It announced its Q3’19 earnings report with a 50% revenue increase to $446M and 7M new daily active users.
  • FACEBOOK: Zucc is shortening the time-frame by which it calculates organic Page Impression metric to align with the methodology it uses for ads.
  • ADVERTISING: Mobile ad company Kargo published its latest report to unearth the most effective digital ad format. Viewability Vs Memorability.
  • TOOLS: How many extensions do you have? Here’s a big list of tools you might want to know about: Facebook Ads tools, Messenger tools, video tools, fast saving tools and more.
  • SECURITY: These days, data breaches are about as common as FB algo changes. Now, Chrome & Firefox will alert you if any of your accounts are involved in such breaches.
  • SEO: A simple yet handy script that helps you find cheap keyword lists from your potential keywords, including search volume and CPC.

BRAIN TEASER

When I’m first said,
I’m quite mysterious,
But when I’m explained,
I’m nothing serious.

What am I?

You’ll find the answer at the end of this email.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

WeWork… backwards

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Can you imagine a scenario where, even after after a business erases $30B in projected shareholder value, the CEO strolls away with a $1.7B windfall?

That’s exactly what happened with WeWork and it’s ousted CEO Adam Neumann.

Unfortunately for them, the turmoil started around the time the company filed its IPO paperwork in August.

What started as a clever real estate plan ballooned into one of the greatest swindles in venture capital history, ending with an unsuccessful public offering and a quiet whimper from its defeated investors.

What led WeWork to this point? A group of laid back directors, terrible management and aggressive greed, all wrapped together in a package leading to the invention of a new kind of conscious capitalism.

SoftBank will now take control of the company once valued to $47B, for a modest figure of $8B.

The new deal pushes the private market valuation of WeWork through its $100B Vision Fund, and also provides Neumann $500M to repay a loan facility and a $185M consulting fee.

With a presence in over 111 cities across 29 countries and serving more than 527k members each day, the debacle sounds sad but true.


BRAIN TEASER ANSWER

RIDDLE.


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