June 11, 2019

FACEBOOK

Just copy the set up of this $43k campaign. Super-hero targeting method

Take a look at this $43k campaign setup strategy and give it a try. Then, look into how you can find B2B customers with this laser precision targeting.

$43k FB Campaign set up revealed

Do you want to copy the setup of a campaign that spent $13k and drove 43k in sales? Who wouldn’t, right?

Well, Alex Vasquez IV shared the set up that his agency use when dealing with every account. He says it works almost every time for them, so it’s definitely worth a try!

Here’s the exact strategy to copy:

Campaign 1: Specific Interest Targeting

  • 9 ad sets. Specific interests separated.
  • 4 creatives with same ad copy.

Here, the goal is to find as many potentially converting audiences as you can. So, if you have a large budget you can go with even more than 9 ad sets. The more you test, the more data you gather, and the more you benefit.

Campaign 2: Lookalikes

  • 3 Ad Sets – Buyers and Non-Buyers.
  • 4 Creatives with same ad copy.

Here, you test 1%, 2% and 3% Lookalikes and add new ad copy and creatives based on the previous results.

Campaign 3: Retargeting

  • 3 Ad Sets – Buyers and Non-Buyers.
  • 4 Creatives with same ad copy.

The goal of the campaign 3 is clear. Alex suggests targeting all the website visitors of the last 3 Days, 7 Days, and 30 Days, with both buyers and non-buyers included.

Last tip shared is: Use high-quality videos showcasing your products, and build custom audiences of Video Views as well.

That’s all. The strategy focuses on testing and finding performing audiences while also honing in on the most effective creatives.

Give it a try or use it as inspiration!

Laser targeting for B2B customers

Raul Vintila shared the targeting strategy he uses to generate 5-6 figures deals with B2B clients.

It looks pretty simple and effective, and here’s how it’s done:

  • Find the headquarter location of your potential customer.
  • Target that location with a one-mile radius location pin.
  • Exclude the areas that conflict with the one you targeted. Again, do this using pin location targeting.
  • Create ads tailored to the company’s management, or whoever you think makes the decisions.

This is the basic strategy, but Raul says you can take it further:

  • Store live audiences for future uses: You can also use this strategy to build qualified audiences. Build Lookalikes, and use this data in the future.
  • When you target a location you have different options: You can target people that live there, people that just visited the location, and others as well. Play around with these to refine your targeting.

Here we are. Raul called this the Hawkeye Method. We hope you get super-hero results from this strategy too!


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You might be one of those out there who tried their first campaign and struggled, even though they got some good basics, who understands the basic funnel. The problem comes when it’s not about the day-to-day point and click actions.

It’s when you look at the overall strategy, knowing what were the past waves, what are the upcoming trends, what is the “secret sauce”. Spoiler: it’s about adapting!

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It’s all up to you to take advantage of the information in this content, without any risk on you. There are 63 lessons in 2 courses waiting for you already. The collection will get more and more courses over the next week.

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E-COMMERCE

Product Research Hack

The offer is what matters most, right? No killer copy or super-duper media buying strategy can turn a loser product into a star, agreed?

That’s why you do extensive market research and test products. Then, you research more and test even more new products. Eventually you find the right one that delivers that sweet ROAS.

We’re sure you already have your strategies in place for researching products for your store. It’s always worth looking at new ideas though, and this one shared by David Okeke looks pretty creative and uses the info shared by Shopify itself.

Besides, it requires no expenses on spy tools or other services, so trying it out is zero-risk!

Should we move to the strategy?

Here it is:

  • Go to the Shopify’s Marketplace. This is the platform created by Shopify to buy and sell stores.
  • Check all the stores for sale. Find the ones that look most successful, then head to their websites and gather all the info you need.
  • Once you have found some trends, just import the same products (or similar) into your store and start selling!

That’s it. Easy and free. What’s not to love?

Moreover, you can use this strategy not only to find products, but also to spy on other aspects of their business: What they’re doing on social media, their ads on the FB Ad Library, the copy, the website layout, etc.

Maybe you can even buy their products and then copy the whole funnel… Anything to get those sales rolling, eh?

Jokes aside, you can apply this strategy to every e-commerce marketplace, as long as the names of the stores are visible.

Good digging!


BOT MARKETING

Changes coming in August

Starting August 15, 2019, you will see updated versions of the Messenger app which will reflect the following changes:

  • Location quick reply, which allows people to send their location in the Messenger thread, will no longer be rendered.

What you can do is ask your users for zip code and address information. FB is also working on introducing new ways for people to communicate their location to businesses.

  • Share Button, list and generic templates will no longer render. People can use the Messenger forward functionality instead of the Share Button.

As Rutger mentions, the Forward option is only presented to users upon long-pressing a message. So if your flows include CTA’s to “share”, you will definitely want to think about updating those.

  • Vertical list templates will no longer be supported. Instead, they will render as horizontally scrollable carousel template.
  • Nested menu will no longer be supported. No more submenus. For Pages set with nested menu, items will render as a flat list.
  • Messenger Bot Reviews will be completely removed in the new app. Page owners will no longer be able to view these ratings for their app or Page.
  • Messenger camera will no longer support scanning these codes.
  • Share to Messenger SDK that allows people to share links and media from apps to Messenger will no longer be supported.

Have a look at the complete FB documentation for more details and for other changes being rolled out in the new version of the app.


SEO

Effects of June 2019 Core Update continue

Google’s June 2019 Core Update rolled out on June 3th 2019, and it caused CCN’s traffic to drop by 71% overnight.

The daily revenue went down by more than 90% and forced the shut down of the company.

CCN aren’t the only site hit either. We already reported on DailyMail’s traffic dropping by more than 50% after the rollout of this core algo update.

According to Sistrix.com, the leader in blockchain news, CoinDesk has experienced a 34.6% traffic drop.

Cointelegraph has experienced a drop of 21%.

Does this mean the update has affected crypto related websites specifically?

Well, it’s true that a lot of major crypto focused sites have taken a hit, but there are many other sites that are not affiliated with crypto that have experienced a similar hit.

CCN, DailyMail and others sought help from Google’s Webmasters forum and, apparently, didn’t receive any helpful advice on the matter.

A Product Expert from Google replied to CCN’s query:

“Your website is the news website with articles focusing on the financial market. Perhaps Google might be ranking the website as Your Money Or Your Life – YMYL and the content and trustworthiness level of the website is defined by the recommendations Expertise, Authoritativeness, Trustworthiness – EAT.”

To which CCN responds that Google shouldn’t be allowed to enforce such drastic changes that have such dramatic consequences for so many news sites over the course of a very limited time – 24 hours, without any explanation or warnings to media organizations like ours.

While they did announce the update, they did not disclose any information of what the core update would do.

CCN has now urged the industry to join them against this Googlémocracy with these 3 demands:

  • Give a three month’s notice to all webmasters, let alone news organizations, of any major Google Core Update and elaborate on what it might affect.
  • If a news organization is considered to be in the risk zone for losing more than 20% of their search traffic, explain why this is and what it can do to stay afloat.
  • Involve all national governments where you are the leading search engine and allow them to create apolitical task forces to examine your search changes in order to conserve democracies, Freedom of Speech, Freedom of the Press, and Freedom of Information.

You know what’s funny, weird and strange though? Google confirmed that even they don’t fully understand how it’s RankBrain algo works.

What do you guys think? Do you think CCN has a valid point here, or are they just using the article to build links and improve authority? Maybe they just pushed the envelope which now seems to have fallen off the table?


GOOGLE

Track your ad tests with this advanced script

What’s the best way you maximize the ROAS on your ad campaigns? Running as many split tests as possible to determine the best combinations for each campaign.

Agree?

But how do you manage so many split tests? Keeping a track of these manually is an option, but when you have dozens of different tests running within an account it’s not really a viable option.

Another common workaround is to use Labels for your ad copies. You can then use the Dimensions tab to see the overall performance of each set of ads. Again, you have to manually keep track of the performance.

There has to be some sort of automation to help you out with this, right? Right!

These saviors present themselves in the form of Scripts.

Wesley Parker from Clicteq worked with his developer team to come up with a script which allows you to quickly see a top line summary of all the split tests that are running within your account.

It also keeps track of your test variables and notifies you when an ad test has finished.

How does the script work?

  • You can design your experiments using an input sheet on Google Sheets.
  • Enter details such as the start and end date of the test and which labels will be compared.

The script will then pull the data for the selected labels for that time range and keep track of the ad test performance.

This process involves setting up the script and setting up your Data Studio sheets. How to do both these things can be found here, along with the complete script itself.

How many ad tests are you now planning to do this week? Have a great time seeing those inclining ROAS!


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Please, don’t leave a 5-star review

Many small and family businesses, after the advent of review systems such as TripAdvisor, Yelp, etc, have suffered from the outrage of dissatisfied customers who have left crazy (and sometimes downright false) low rate reviews. This hurts their revenue, unsurprisingly.

But there’s a smart chef in California who has flipped this system on its head, turning 1-star reviews into the perfect marketing strategy.

“Those 1-star reviews were from people who never even set foot in my restaurant.”

Tired of the digital era reviews system, he came up with a great idea: Instead of paying Yelp! To have his business advertised, he started to pay clients to destroy his business on Yelp! Say Whaaat?

We’ll explain.

In 2014, chef Davide Cerretini made an announcement that would change his business forever:

“Give us a one star review on Yelp and get 25% off any pizza! Hate us on Yelp.” The discount was later increased to 50%.

The results?

Very weird reviews like: “Delicious food priced fairly. One star.” But mainly, a lot of press for him and his restaurant.

On the second day of the promotion, he did more business than he typically did in an entire month!

Well, that’s what we call a killer campaign bro! Well done chef!

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