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March 12, 2019

The average landers’ conversion rate is 4% but these ones are hitting 50% and more. Steal their templates. How much do you test video thumbs? Here is a $1k experiment to test what works. A big data breach happened: 800M emails exposed. Mark Zuckerberg might take crypto back to the good ol’ days.

March 12, 2019

March 12, 2019 1080 1080 The digital marketer's #1 daily briefing!

FACEBOOK

$1k video experiment: Do thumbnails matter?

Do you take note of your video thumbnails when launching Video Ads on FB? Apparently, many marketers just pick any frame from the video and call it a day.

That isn’t the best way to go about it though, especially because many users have autoplay turned off for Facebook videos. Hence, having a poorly chosen thumbnail may impact your campaign’s performance negatively.

To prove this, the AdEspresso team decided to invest $1k and run an experiment.

Experiment setup

  • They used one video ad for 4 different ad set, each one with a different thumbnail. The only variable in those 4 ad sets was the thumbnail.
  • The objective of the campaign was Website Conversion and the event used to fire the pixel was a custom one. Anyway, the final goal was to have users install an app.
  • The only placement selected was the Facebook Newsfeed.
  • The campaign was optimized for conversions.
  • Budget: $25/day per ad set. Daily budget for the campaign equalled $100. For a 10-day experiment, this brought the total budget to $1k.
  • Audience: 1% Lookalike of previous app installers. The Lookalike size was 1.6M people.
  • Thumbnail used: 2 images showing the founder of Sandwich video; one with text and one without. Plus 2 cartoon style graphics; again, one with text and one without.

Experiment hypothesis

  • The thumbnail would have a significant effect on the CPA.
  • Thumbnails with a cartoon image would have lower results.
  • The addition of text would lower the CPA, as it provides the viewer with more information.

Experiment Results

CPA Stats:

  • Founder’s Image (without text): $25.02
  • Founder’s Image (with text): $27.82
  • Cartoon image (without text): $49.87
  • Cartoon image (with text): $41.60

10-sec Video Views:

  • Founder’s Image (without text): 765
  • Founder’s Image (with text): 572
  • Cartoon image (without text): 510
  • Cartoon image (with text): 549

Conclusion

  • As shown by these results, the thumbnail can have a massive impact on the CPA. In fact, a more suitable thumbnail can almost double CPA: $49.87 vs $25.02.
  • Real images do better than a cartoon.
  • The image without the text drove the best performances.

We can happily conclude that having eye-catching thumbnails is a better idea than not using them. Considering that many users don’t have the autoplay on, they’re understandably important

As seen from this experiment, they can lower your CPA significantly.

However, we cannot say for a fact that real images always outperform cartoon ones. This is something that you should test too. Strangely, sometimes thumbnails that don’t even match the video can perform well too, just as long as they’re captivating. Another idea for your tests, eh?

Let us know what you think about thumbs and how the results of your own experiments went.


CONVERSION RATE OPTIMIZATION

55.29% conversion rate. Is this possible?

What’s your landing page conversion rate? The average landers’ conversion rate sits somewhere around the 4% mark.

Buuut, there are some websites out there that are scoring a whopping 46% conversion rate. You know what that means, right?

10 times more leads. Or…10 times more revenue.

Unbounce analyzed 12 high-converting landing pages with a minimum conversion rate of 30%. CR for some of them even went up to 60%. So, if you are seeing an average CR of around 4% on your landers, there is definitely something you can learn here.

Let’s see what the key factors are that can turn an average landing page into a lead generation machine:

  • Strong contextual hero shot. Above the fold, primary image is what the users will see first. Make it as captivating as possible. Show your product or service in the context of use: Demonstrate how it works and make it easy for people to understand the benefits.

Want to aim for the highest CRs? Go for videos.

  • Show your offer up above the fold. Visitors shouldn’t scroll down to understand what’s on offer and how it is valuable.
  • Show a single focused Call To Action. Make sure your CTA is obvious from a design perspective and compelling from a copy perspective. The best way to do this is to eliminate any secondary link in the page to discourage users from leaving without acting on your CTA.
  • Clearly state your value proposition with a compelling header and subheader. Visitors should know what you’re offering within seconds of landing and why they should care about it. If they don’t, they’re likely to bounce.
  • Outline features and benefits. In the early stages, showing just the key benefits of your product/service might work better than showing a long detailed list of all your products and their features.
  • Match visitors’ intent. The landing page creative must show exactly what the users are looking for when clicking on the ads.
  • Optimize for mobile. Do we really need to talk about this?
  • Include testimonials and other forms of social proof.
  • It’s not always clear why a landing page is successful. Sometimes you might build a landing page that turns out to be a golden egg! But you can’t figure out why your page is generating all those leads and revenues. Don’t worry, it happens to even the greatest. Just sit back and enjoy the figures rolling in!

These are some of the key takeaways. However, theoretical knowledge is one thing and execution is totally different!

To see more on these suggestions put down and how they were successfully executed, head here for the inspiration.


SPONSORED

Compare the best offers from various networks in one panel – directly in Voluum!

Finding the best offer is tough. It takes a lot of time, it means opening countless tabs on your browser, copying a bunch of links from different affiliate network platforms… It’s tedious, it’s easy to make mistakes and it’s just not efficient.

In their pursuit to be the ultimate tool for affiliates and performance marketers, Voluum has launched the Offers Marketplace! This allows you to find, filter, compare and apply to run offers from top networks from inside your Voluum account!

Right now, there are 3 types of integrations.

Basic integration: You can only browse public offers but you have to set them up manually in Voluum. Saves you time, you don’t have to open a bunch of tabs anymore.

Partial integration: You can browse private offers too. You connect your affiliate network account to the Offers Marketplace through an API. This integration is partial because setting it up is still done manually.

Full integration, aka “where the magic happens”: You have to do the same API integration as in the point above but you can quickly apply for offers, then have them as an offer in Voluum as well. Quick, easy, efficient.

You can check the detailed info on how to do this, which networks are available for the different levels of integration and watch a tutorial video for everything right here.

If you’re an affiliate network who wants to integrate, get in touch with the Voluum team!

This neat feature is available for all Voluum users on all plans! That’s whether you jumped on the new Entry Plan that goes as low as $44/month using the WHAT THE AFF discount on a yearly contract, or are using one of the bigger plans –which also have a special WHAT THE AFF discount up to 60% off!

Now you have a one-stop shop for offers on top networks, a very powerful tracking, and analytics tool as well as a subscription plan for any experience and usage level.

Sign up to Voluum or reactivate your account right here.


EMAIL

800M email addresses exposed, 763M of them unique emails

A massive leak of an email database was reported by Cyber Threat Intelligence team at SecurityDiscovery. More than 809M email addresses were exposed due to a security lapse involving an email verification service called Verifications.io.

Never heard of Verifications.io? It doesn’t matter. Chances are that your email address is already in there.

Verifications.io launched about a year ago, providing services such as email validation, email verification, and Spamtrap removal to name a few.

Here’s how Verifications.io worked:

  • Businesses upload their database of email addresses to Verifications.io.
  • Verifications.io sends an email to every single address on the list.
  • If the email didn’t bounce, they would consider it verified.
  • If it bounced, they would add them to their own internally-maintained list of invalid email addresses.

They also maintained a list of spamtrap addresses, given that they claimed to scrub spamtraps.

PS: Spamtraps are email addresses used for the purpose of sacrificing them in order to catch spammers.

Over the last year, they generated a massive email database that was utilized by anyone who wanted their email lists scrubbed. In fact, Verifications.io claimed to have the “Largest database in the industry”.

It’s not just emails either – Those records included names, numbers, addresses, gender, date of birth, company names and annual revenue amounts.

When contacted, Verifications.io claimed that the leaked database was their “append database” and not their “client database”.

Here’s what it really means.

As per the SecurityDiscovery team, it means that they have this massive database of email addresses already matched up with personally identifiable information (PII) like addresses, telephone number, etc. ”Appending” is just industry-speak for “I give you one bit of PII on my target, and you match it up with their email address, telephone number, what-have-you.”

If you want to find out whether your own email address has been compromised in this or any other data leak, you can look your email address up here. That’s all you can do, bud… that’s really all.


INSTAGRAM

Co-watch videos on Instagram

What’s more exciting than hanging out with your buddies on social media while being miles apart?

Live streams and video calling are all well and good but what if you could watch videos together with a friend?

Instagram might soon allow you to do this!

It’s an unreleased code within its Messenger. Now, a similar code has been spotted within Instagram’s Direct Messaging: A hidden “co-watch content” feature.

In case you weren’t aware, FB already has Watch Party for group co-viewing.

Since it’s since an unannounced feature, we aren’t sure what kind of videos can be co-watched. In any case, it’s still a fun way to laugh and cringe at your Instagram feed while co-watching videos and stories with a friend.

As per the TechCrunch team – who spotted these hidden features – you can “co-watch content” that comes from a Playlist, similar to the queues of videos Facebook Watch Party admins can tee up.

You might also be able to watch Suggested videos from Instagram, which would give it a new way to promote content creators.

It’s not clear whether users will be able to appear on video to one another while watching so friends can see their reactions, but that would surely be more fun.


AMAZON

No more pricing agreements with sellers

Until now, Amazon required all third-party sellers to price their products on Amazon lower than anywhere else.

Basically, sellers could not list their products on eBay, Alibaba or anywhere else for cheaper than they did on Amazon.

These agreements have been criticized as anti-competitive by many ecomm players. But yesterday, the ecomm giant eliminated these clauses in its contracts.

Will this hurt Amazon’s sales? They’re famous for their low prices, but with this change, it will be possible for buyers to find the same products at lower prices elsewhere online.

Still, we don’t think it will make much of a dent in Amazon’s sales. Sure, people might find lower prices somewhere else, but it’s also hard to find what Amazon offers in terms of shipment speed, customer service and most importantly a massive variety of products.


TWITTER

“Timing is everything” tool launched by Twitter

Twitter has launched a new publisher insights tool which provides video creators more insights on the content they share on the platform. Thus giving them the tools they need to boost their engagements. Let’s have a look at it:

  • This tool uses historical data to highlight when users are most often watching and engaging with videos on the platform.
  • It also provides a broad overview of video consumption on the platform. Although, it does not offer specific insights on when their own organic followers watch.
  • As of now, it is only available to brands/influencers with access to Twitter’s Media Studio.

Looks like Twitter is also looking to boost the role of video content on its platform.

They’ve already experimented by pushing video content on top of users timelines using livestreams, giving in-stream video ads prominent placement. This comes at a time when more than half of its $575M ad revenue during the first quarter of 2018 was from video ads.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Let’s make crypto great again

It was December 2017. You were preparing a new ICO to capitalize on the crypto-insanity of that year. You were already dreaming of people chanting your name in the streets and rightfully added the role of “gamechanger” to your LinkedIn bio.

But the bullying stage of the crypto market ended. Prices tanked, and your dreams were shattered into a million tiny shards…

One year passed and the crypto winter got seriously cold. But hope is the last to die, and Mark Zuckerberg might be the last bastion of hope shining bright in the bleak midwinter night He could make bitcoin great again!

On February 28, the New York Times broke the news that Facebook was reportedly shopping around its own stablecoin to crypto exchanges.

Stablecoin isn’t appealing to the average Joe. They’re designed to be stable, so that means no skyrocketing prices.

But, if Facebook succeeds in bringing its own token to market, it could tap into its huge user base, the likes of which the crypto world has never seen before.

Between Facebook, Instagram, Messenger and WhatsApp, FB has over 2.7B active monthly users.

It might not be the decentralized revolution that Satoshi Nakamoto hoped, but with a giant player like Facebook, it could be a great chance for crypto values to become a global currency.

Do you still believe in it?

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