THE DIGITAL MARKETER'S #1 DAILY BRIEFING. BE IN THE KNOW - IN JUST 5 MINUTES.

May 30, 2019

Converting leads? The first 5 minutes are the most important! Apple steals users’ data while they sleep. Instagram testing new shopping-related features. List of micro-influencers you can take advantage of. Speaking of influencers, here’s an epic fail from one of them...

May 30, 2019

May 30, 2019 2160 1440 The digital marketer's #1 daily briefing!

FUNNELS

When should you follow up your leads?

Rutger Thole shared a detailed analysis regarding the lead conversion.

Basically, LeadResponseManagement tried to figure out the most optimal time for responding to online generated leads.

They analyzed 3 years worth of data from six companies, all of which generate and qualify their web leads.

We are talking about high volumes here, in the vein of 15k leads and 100k call attempts.

The question they tried to answer with this analysis is:

When should companies call web-generated leads for optimal contact and qualification ratios?

Before jumping to the key findings, it’s important to understand the background of this analysis first:

  • In this study, a contact is defined as a call that connects the lead to a live person and lasts a minimum of 2-6 minutes, depending on different companies.
  • In this study, qualification refers to the stage where the lead enters the sales process and fixes an appointment with a sales representative.

Let’s look at the results now.

  • Wednesdays and Thursdays are the best days to call in order to contact and qualify a lead.
  • Thursday, specifically, is the best day to qualify a lead.
  • 4-6 PM is the ideal time to initiate contact with a lead.
  • 8-9 PM and 4-5 PM are the best times to qualify a lead.

However, if you want to play even harder and qualify as many leads as possible, you should look at the following stats. Because the time interval between the lead creation and the first contact initiated is the most crucial factor.

  • If you wait an hour before contacting a lead, the chances of getting in touch with them decrease by more than 10x.
  • The chances of contacting and qualifying a lead decrease by 6x after the first hour.
  • By responding to web-generated leads within 5 minutes, you increase the contact rate by 900%.
  • The odds of qualifying a lead in 5 minutes versus 30 minutes drops 21x.
  • From 5 minutes to 10 minutes the chances to qualify the lead decrease 4x.
  • 20 hours after the lead was created, every attempt to contact them will harm your chances of qualifying them.

Final thoughts? Call your leads as soon as possible. The first 5 minutes and the first hour are the hottest times to follow up your leads.

What if the lead is created at 2 AM? Well, I guess breakfast will just have to wait…

However, It’s worth remembering that these stats may not be applicable to every business/niche/audience. Thus, for your business, the time periods might be different.

So, keep this study as a guideline but always do your own testing and adjust accordingly.


SECURITY

Does Apple really care about your data privacy?

“What happens on your iPhone, stays on your iPhone” – Apple

Are you sure?

The Washington Post recently conducted a privacy experiment, with the results showing an iPhone that sent data to around 5,400 hidden app trackers in a single week.

All of this while the users were sleeping. The good old “Let’s rob the house while they’re sleeping.”

Popular apps like Microsoft OneDrive, Spotify, Nike and IBM’s The Weather Channel exploit iPhone’s ‘Background App Refresh’ feature to send users’ personal data.

This included phone numbers, emails, and IP addresses being sent to marketing companies and research firms. Lolol!

The amount of data guzzled by these trackers in the span of a month came to around 1.5GB, which is a massive amount!

Yelp was found sending data via trackers every 5 minutes and Citizen, an app for location-based crime reports, violated its core privacy policies by sending out personal identifiers.

Well, Apple may have strictest ITP protocols for Safari and “Limit Ad Tracking” in iPhones, but it’s obvious that once an app gets its hands on the data, there is no way to know how it will be used and for how long the data will be stored.


SPONSORED

May the AdultForce be with you!

This is not your run-of-the-mill affiliate network, but a powerhouse with big names and true exclusivity.

You might not have heard the name before but you will remember it from now on! AdultForce is the affiliate network side of Pornhub’s parent company. Yes, that one, the biggest adult website on the planet.

And this is where you will find absolute monster exclusives when it comes to the adult vertical. Just check out some of these:

  • Pornhub Premium
  • Brazzers
  • Nutaku Games
  • Reality Kings
  • My Dirty Hobby

These affiliate programs are all powered by AdultForce… Exclusively! You don’t get them direct or with better performance than right here at the source.

Hey, what about putting those campaigns on Autopilot? Just join AdultForceand let their portfolio of branded premium offers combined with their Autopilot tech works its magic to maximize your campaign results! Smooth like a Tesla!

AdultForce is where the world’s best products, tools and detailed analytics meet under one roof and any customization can be provided 😉

Sign up to get a dedicated account manager right away and start printing that money!

 


INSTAGRAM

New features for e-comm stores. 700+ micro-influencers to leverage

Another effort by the visual social network to make shopping easier on the platform. A list of 700+ influencers to build relationships and grow your biz!

Order and Product buttons in the Stories

Instagram is trying harder and harder to become the go-to platform for shopping.

The latest update involves Stories and new Stickers that could make shopping on the app even smoother than it already is.

The new features were shared by Graham Paffett here, although we haven’t come across any official announcement yet.

What’s going on then? Two new Stickers have been brought into play which can be added to your Stories and used to send customers to your shop:

  • Order button.
  • Product button.

Have you seen these new stickers on your Insta yet?

It could very well just be a test the social network is conducting, so let’s wait for an official announcement before getting too excited!

A 700+ quality list of micro-influencers

Looking for some micro-influencers to crack the Instagram game? Look no further!

Sai Teja shared a list of 700+ influencers (emails included) that you can test and leverage for your biz.

The niches covered are many:

  • Lifestyle.
  • Fashion.
  • Beauty.
  • Motivational speakers.
  • Home decor.
  • Entrepreneurs.
  • Athletes.
  • And many more…

Sai Teja said that the list has been put together using internal scrapers and Machine Learning algorithms to filter out spam profiles.

If you have any questions about the quality of the list, you can hit Saj Teja in his post.


SEO

Favicons have started getting penalized

Last week, Google updated the design of its Mobile SERPs. Among other things, it added site Favicons for organic results.

Does your site show up with a Favicon in SERPs yet or are you still working on it?

In either case, you should be aware that Google has started penalizing sites with Favicons that are against their guidelines.

What kind of penalty?

The site’s favicon in the mobile SERPs gets reset to a default icon instead of the icon you uploaded. Thankfully, it doesn’t look like site ranking or SERPs placement are being affected. It just seems like Google take away your ability to show a custom favicon.

What are these guidelines?

  • Both the favicon file and the home page must be crawlable by Google.
  • Your favicon should be a visual representation of your website’s brand.
  • Your favicon should be a multiple of 48px square. For example: 48x48px, 96x96px, 144x144px and so on. Any valid favicon format is supported. Google will resize your image to 16x16px for use in search results, so make sure it looks good at that resolution.

Note: Do not provide a 16x16px favicon.

  • The favicon URL should be stable (don’t change the URL frequently).
  • Google will not show any favicon that it deems inappropriate, including pornography or hate symbols (for example, swastikas).

If this type of imagery is discovered within a favicon, Google will replace it with a default icon.

Here’s the Google Help article with more information on this.


LINKEDIN

Improved ad targeting and acquisition capabilities with Drawbridge

LinkedIn has announced the acquisition of Drawbridge, an identity resolution platform that uses AI and machine learning technology to provide marketing, customer experience and security solutions.

LinkedIn is looking at new ways to increase ad engagement and ROI on its platform, and Drawbridge will aid this in the following ways:

  • Improved reach via LinkedIn’s Matched Audiences and Audience Network campaigns.
  • Better attribution, allowing advertisers to measure the results they’re generating from LinkedIn campaigns across channels and devices.
  • Mobile devices account for the majority of ad engagement, yet most of the conversions on LinkedIn happen on desktop. Drawbridge will help in connecting mobile and desktop experiences and bridge the gap between the platforms.

LinkedIn has been steadily building out its advertising offerings. Last year, it overhauled its Campaign Manager platform, designed for high-volume campaign management.

Recently, it introduced lookalike targeting and enhanced its interests targeting.

In short, LinkedIn looks to be putting its platform on steroids, but doing so in a very strategic and calculated manner.


GOOGLE

Hello, I’m calling from Google: Leaked doc reveals dark secrets

This might not be a secret to most of you after working with Google Ads Support for so long, but we can call it confirmed…

As per the newly leaked documents obtained by NYTimes, Google has more temporary and contract workers than actual employees.

Specifically, as of March 2019 Google had 102k employed staff and 121k temporary and contract workers around the globe.

Unsurprisingly, when it comes to pay and benefits, Google’s temporary and contract workers fare much worse than their permanent employees.

Large tech giants can reduce around $100k per year per American job by using a contractor instead of a full-time employee. The reasons are purely economic, and sadly it seems to be the norm in Silicon Valley.

While Sundar Pichai, Google’s SEO, did not respond to these demands, a group of anonymous contractors sent an open letter demanding equal pay and equal chances of advancement.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Influencer marketing fails

Influencer marketing is a bubble. How many times have you heard this?

Well, that’s not exactly true. Influencer marketing can be very powerful when done correctly.

However, sometimes influencers are just overrated!

Like what happened with @Arii, an Influencer with 2M followers, who made Twitter go crazy recently.

What’s the reason?

Arii had the seemingly simple job of selling 36 t-shirts in order to start her clothing line. That was the minimum number of items needed to start production.

Any less than that and the production wouldn’t even start and customers who had ordered would never receive their shirts. Can you guess what happened?

She didn’t hit those numbers!

Her reaction?

In a post, Arii explained that none of her followers “kept their word” and ordered her t-shirts, despite the good feedback she received.

Also: “The people who I thought would support me really didn’t nor did they share any of my posts (all I asked for).”

It’s so weird that someone with 2M followers couldn’t even sell 36 T-shirts. We’re talking about a mere 0.0018% conversion rate!

On Twitter, someone said it was due to the product, which is totally out of style for her personal brand. The offer is what matters most, eh? Maybe she just picked the wrong angle…

Whatever was the reason, Twitter did what it does best.

What about you? Think you can sell 36 t-shirts?

Like what you see?

Subscribe to receive our newsletter every workday at 1:00 PM CET. You will get the latest when it comes to affiliate marketing news, tech, trends and actionable advice.

Carefully curated, consumed in 5 minutes!