May 7, 2019

GOOGLE

Cookie is about to crumble at Google I/O

A few weeks ago, Firefox made its intentions clear about anti-tracking by announcing more controls for its users.

Apple followed the suit and released an updated version of its Intelligent Tracking Prevention 2.2 for Safari.

We pondered about the grave possibility of Google considering a similar move, and how it could be detrimental to the digital ecosystem. Chrome has the biggest market share globally, so any changes there have a widespread effect.

Well, nothing is official yet, but the keyword there is “Yet.”

As per Wall Street Journal’s internal sources, Google is also joining the party and plans to announce new privacy tools for Chrome that offer users more control over third party tracking cookies.

A dashboard-like function in its Chrome browser that will give internet users more information about what cookies are tracking them and offer options to shut them down.

The official announcement is expected to come at Google’s I/O developer conference in California, which starts tomorrow.

As per WSJ, this update to “tracking protection could significantly and negatively impact that part of the online marketing ecosystem that relies on third party cookies, providing Google with a sizable advantage over other advertising rivals.”

Browser ID to replace cookies?

Cookies have been on the decline ever since the meteoric rise of smartphones and mobile apps, because of their general incompatibility with mobile apps. This brought us Advertising IDs and location data as a “real-world behavior” alternative to cookies.

Now, Google has been working on a new “browser identifier” which links to everything a user does, and this could simply be toggled on or off by users, whenever they wanted, literally at the press of a button…

Additionally, Microsoft is also announcing its new Chromium-based Edge browser will incorporate tracking controls for third party cookies.

What does this mean?

With CCPA (California Consumer Privacy Act) set to take effect from next year and FTC showing its first signs of being damn serious about privacy by sticking a giant fine ($3B) to FB for its privacy and personal data problems, a move like this was always on the cards.

Chrome has a 63% market share globally and a 50% share in the U.S. Depending on what Google announces in the next few days, it could very well prove to be the final nail in the coffin for cookies.

It’s similar to how Apple killed Flash (Not the DC superhero; the Adobe software platform which was very much the superhero in the late 90’s to early 2000’s.)

Facebook’s “people-based” targeting might take over from cookie-based behavioral targeting (and retargeting) if Google’s move does come to fruition.

As access to data becomes more and more restricted, we might have to get ready for a rocky and bumpy road ahead. It will also provide a bigger advantage to those with first party data, and could adversely impact smaller players.


FACEBOOK

3 Easy-to-use Messenger marketing tactics

Governments and scientists are worried that in the future, bots will replace humans, potentially creating a cyber-revolution to take over Planet Earth and turn humans into slaves.

But for the moment, let’s just use them to make some cheese.

With this goal in mind, here are three tactics shared by Dave Clark to drive more people to your bot and turn them into customers.

Let’s go!

1) Messenger Contest Strategy: Brainstorm a prize that is highly valuable for your audience. Build a contest around this offering this as a prize.

Create a post about it on your Fanpage with a comment trigger which takes prospects into Messenger.

Then use a keyword message to get them to enter the contest and become your subscribers. Don’t forget to grab their email.

How do you get sales from this, though? Offer a special discount to each entrant that lasts 48-hours and link them straight to your store. Then wait for the cash-in sound.

After 7 days, announce who got the prize. Do it through email, Messenger and your Page. Finally, on the Page post, offer another discount to send people back to your store.

PS: Dave doesn’t mention it, but you can also launch a campaign to boost your contest.

2) Buyer Thank you Ad: Create an audience of the customers who bought from your store in the last 3-5 days. Then, create a post on your Fanpage with another comment trigger that sends people to a keyword engagement in Messenger.

In the Messenger automation, thank the customer for their purchase and offer them a discount and link them back to your store again.

3) Sponsored Messages: If you followed the two previous tactics, you should have a good number of people subscribed to your bot.

This list of people is an asset that you can leverage with Sponsored Messages.

You can use this list for brand awareness purposes, but you can also create a list of visitors that abandoned your cart. Use this list to take them back to their buying journey.

Alternatively, you can create an audience of people that visited but didn’t take action, and then send them a discount to spur them into action.

Finish line. Pretty simple strategies. In the end, the juice is always the same. Anything you can do with normal ads (Contests, Thank You messages, Discounts), you can do the same with Messenger. The only difference is that you have a more direct channel. According to Dave, you get lower CPMs too!

Good look with your bot! And remember: never trust your bot! They have plans against us…


SPONSORED

Affiliate? How about joining IAmAttila’s own affiliate forum at a lifetime discount?

IAmAttila probably doesn’t need a big introduction… He’s been featured relatively often here with his case studies and blog posts where he shows the good, the bad and the ugly of running affiliate campaigns.

Attila, his team and few super affiliate friends have been working on a new premium community to cover advanced BH and WH affiliate marketing:

  • Google
  • Facebook
  • E-commerce
  • Snap Ads
  • Push traffic
  • Creating Your Own Offers
  • Building Brands
  • Hiring + Growing A Team

IAmAffiliate is set to take the affiliate community by storm with a public launch in June but right now the doors are open for those who want to join in the beta stage.

This is a private invite for WHAT THE AFF readers. If you want to join from the very beginning and help build the community, iAmAttila’s offering a lifetime 50% discount.

That means you will pay $49.95/month instead of the usual $99/month.

Sign up to IAmAffiliate here.


FACEBOOK

Ranking updates for videos. FB to compete with PayPal?

The story about FB working on a blockchain application has been lingering around for a while. Finally, it’s looking like they have some concrete plans to use crypto as part of their strategy!

The social network is also strengthening its algo on video distribution.

Algorithm update for video ranking

Yesterday, FB announced a series of ranking updates that will prioritize original videos on users’ newsfeed.

These changes are regarding three key factors that influence video distribution across Facebook, including the News Feed, Facebook Watch and our “More Videos” recommendations.

Let’s have a look at them.

  • Loyalty and intent: FB will add more weight to videos that people search for to watch and return to time after time to watch again and engage with.
  • Video and viewing duration: FB already declared that it’s important that videos capture viewers attention for at least one minute. They will add more weight to the videos that keep users engaged for longer, especially on videos that are at least three minutes long.
  • Originality: Facebook will limit the reach of unoriginal or repurposed videos from other sources with limited added value.

While Facebook already used these principles when ranking videos, with this announcement it’s clear that they’re strengthening their influence among other factors.

Well, the message is clear: Original and engaging videos of at least 3 minutes long that people will search for. You might not be able to control the virality of a video, but these variables are things you can control.

Zucker-bucks will change e-commerce?

Some months ago, we talked about the new blockchain division set up by Facebook. Although, it’s always been unclear what their end goal was.

Now, some reports suggest that Facebook is working on its own cryptocurrency-based payment method. A system that could even compete with major credit card institutes.

“Facebook Inc. is recruiting dozens of financial firms and online merchants to help launch a cryptocurrency-based payments system on the back of its gigantic social network. The effort, should it succeed, threatens to upend the traditional, lucrative plumbing of e-commerce and would likely be the most mainstream application yet of cryptocurrency.”

The help from financial firms is likely necessary to set a cryptocurrency whose value is linked to conventional currency markets, Rather than the much more unstable crypto market.

Users would be able to earn FaceCoins (or ZuckerBucks if you prefer) and use them in transactions on the network.

Moreover, tons of websites already integrate Facebook APIs to allow users to log in using their Facebook credentials. This option could be extended to allow people to make payments on third-party websites, just as it works on PayPal.

That could be a total game-changer.

Another option, is to incentivize in-app activity. FB would pay you ZuckerCoins to engage with content, shop on their app and watch adverts. However, this option doesn’t have many details surrounding it yet.

The Crew’s Take

Although Facebook has the power, the user-base and the resources to turn this project into a reality, it’s a challenge that will require time. A lot of time.

It could be time well spent though, because this kind of revolution would turn FB into a genuine rival to PayPal. And a much bigger one too, considering its huge user base. Payment gateways might have to watch out for this.

It would probably change the way we buy stuff online. Imagine: You want to buy a product you saw on a FB Ad, and to buy it, you start watching other ads to earn coins and buy that product. Isn’t that wonderful? Or maybe awful?


E-COMMERCE

Rookie mistakes to avoid by Steve Tan

Starting a new business is never an easy pie to crunch. There are people who fail multiple times and give up and then there are people who fail but learn from their mistakes, adapting their strategies to finally find success.

What if somebody who has failed many times before succeeding in the world of online business could share his experience about some of the most common mistakes, so you don’t have to go through that?

Does that sound interesting?

It’s Steve Tan, who shared some common mistakes to avoid when you are starting out. Let’s get on the ride to know what to avoid:

Not conducting enough market research.

  • Lack of research and knowledge about your target market.
  • Difficult to create content.
  • No in-depth study on your target demographics, their buying behavior, interests and required budget.

Spending time on unimportant tasks

  • Not being able to focus on getting the business off the ground first.
  • Not being able to focus on important tasks like market data, operations, manufacturing.

No consistent branding

  • Using tone of voice and language which does not appeal to your target market.
  • Using domain names and copies on your website which lack cohesiveness and consistency.

Undervaluing your products

  • Focusing on selling more to a lot of customers.
  • Not considering manufacturing, labor, shipping, and net margin in setting price.

No financial plans

  • Not worrying about money because you think that setting up an online business is much more affordable.
  • Giving little attention to the fact that producing products and ads also cost money, more so when you hire a team to work for your daily operations.
  • Heading to scrambled funds during a crunch time.

Keep these points in mind and you could very well be on your way to success. Got questions, wanna thank Steve, or don’t agree with something? Catch him on his post here.


SEO

SEO Cheat Sheet for beginners by MOZ

Would you find a simple, 1-page SEO for Beginners Cheat Sheet valuable?

It comes straight from the Senior SEO Scientist at Moz, Britney Muller who created this for her internal SEO class.

She uses this document to teach her team about SEO in a fun and engaging way.

Well, let’s cut to the chase and take you straight to her tweet, where you can find her document.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

How to get away with murder

 

When it’s about business, we’re out there on our own.

If there is an aged, disabled dude, shot in the leg and unable to continue on the climb to the highest peak, Just adding more load to your already unbearable expedition, would you (understandably) leave him behind? Leave him to die and continue your pursuit of success? Yes?

A similar murder mystery from 10 years ago surfaced when a former YouTube engineer Chris Zacharias revealed the secret plot YouTube used to lynch Internet Explorer.

Frustrated by all the extra effort and hard work that was needed to support the aging browser, a group of YouTube engineers hatched a plan to kill Internet Explorer 6.

“The plan was very simple. We would put a small banner above the video player that would only show up for IE6 users. A group of engineers implemented this banner, knowing that most YouTube employees using the company’s staging environment wouldn’t even see it.”

“We created a special set of permissions called “OldTuber, to bypass Google’s code enforcement policies and made changes directly to the YouTube codebase with limited code reviews. This allowed us to put the banner in place with very little oversight. “

We saw this as a perfect time to permanently cripple IE6 that we might never get again.”

Things worked out well for them and the plan, and the press coverage immediately approved of Google’s push to kill off Internet Explorer 6 support on YouTube.

“We eagerly told our PR team everything about what we had launched and helped them craft the necessary talking points to expand on the narrative already established by the media.”

Back then, IE had a decent 18% browser share, but within a month of this lynch plan, YouTube’s IE6 user base was cut in half and over 10% of global IE6 traffic had dropped off, with other browsers increased in corresponding amounts.

Read the whole spine-chilling, cold blooded murder mystery here.

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