SEO case study: 0 to 200k organic monthly visitors without Backlinks. Where are all the Ecomm Sharks gathering to take a big bite of the $4.9T e-com pie in 2020? Supercharge & gain granular controls of Shopping campaigns with this script.

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GOOGLE

A script that offers more control with Google Shopping

Google Shopping is a great platform for the e-commerce industry. However, the lack of controls makes it a tough nut to crack and track.

You simply have to provide Google with your product feed and cross your fingers and hope that it syncs up nicely with the right search queries. Or do you?

Not anymore, because The Crew came across a script which allows for greater control over your keywords and campaigns.

How does it work? Simply create a Google spreadsheet, and it then matches that list against your campaigns’ queries. If there’s a query that doesn’t match one of your keywords, a negative keyword will be added to exclude the query.

It also breaks down the queries and creates Phrase match negatives wherever possible, so each negative can exclude unwanted searches while also keeping anything that matches your keywords.

Using this script, you can run more granular campaigns separately for Broad and Exact match campaigns. The Exact campaigns focus on bringing more conversions, while the Broad ones bring in the less predictable long-tail queries.

The Exact match campaign can have separate ad groups, each of which has its own set of keywords that you can define in a spreadsheet.

This allows you to match specific keywords to bids and products., meaning you now have the ability to decide which product range you want to show for specific generic queries.

Check out the script and the detailed instructions for using it here.


SNAPCHAT

Snapchat adds another 31M users, but misses the green again

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Snap Inc. Q4 ‘19 report disappointed shareholders after missing revenue forecasts, hitting just $561M instead of $562M… Wallstreet is tough. Let’s dive deeper and see what’s going on under Evan Spiegel’s roof.

  • Revenue: $561M, a 44% year-over-year increase.
  • Net loss: $241M, increased by $49M on a yearly basis.
  • Daily active users grew to 218M, an increase of 31M (17%) year-over-year.
  • Total daily time spent by Snapchatters watching Discover increased by 35% year-over-year in Q4 2019.

Okay, the report doesn’t look great from a shareholders point of view. However, the user growth is definitely interesting from a marketer’s perspective. Users are growing and they’re also spending more time on the platform.

So, if you’re building some sort of presence on the network or just running paid traffic, this might be good news for you.

Though, in the long term, if Snapchat keeps registering losses… sustainability might take a hit. Let’s see what they can come up with to put their feet on the green side of the bottom line.


SPONSORED

🦈 This is where the marketing sharks are gathering to take a big bite of the $4.9T e-com pie in 2020

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You will bond, you will learn… You will laugh, you might cry. One thing is for sure: GeekOut Los Angeles is THE event organized by marketers for marketers and there’s nothing like it. Everyone is hand-picked through an interview after they apply to attend.

Don’t just listen to us, check out what Andrew PaynePaul Jeyapal and Nick Shackelford have to say about it.

What can you learn at GeekOut LA?

  • How to solve all your PayPal and Stripe merchant issues.
  • How to crush your LTV goals with 5-star customer service.
  • Leveraging Amazon for extra sales for your brand.
  • How to build a business you can sell, aka exit.
  • Polish your emails for squeezing out the most ROAS from your media buys.
  • Latest on Facebook Ads and how to spread across different traffic sources.

This is an event where everyone learns in a “laptops open” environment. There’s sharing all around the room and there will be no live-streams or replays that you can buy. What happens at GeekOut LA, stays at GeekOut LA!

Check out what GeekOut LA has to offer you right here.

If you aren’t completely happy with what you experience there, you can get back every penny you spend. That’s the promise Geek Out makes!

Book your ticket for GeekOut LA right here.


SEO

From 0 to 200k monthly organic visitors

Sounds interesting, huh? It’s a case study shared by Noel Ceta in the SEO Signals Lab Group which talks about growing a SaaS company from 0 to 200k in monthly visitors organically. To make it even more impressive, zero link building effort went into the process!

Top three takeaways from the case study:

+ Using Content outlines: There are a lot of good content writers out there. However, most of them fall down when it comes to creating SEO content.

To combat this, make it a point to create and share a content outline with your writers. For example:

  • What are the H2 headers?
  • What are the H3 headers?
  • What kind of examples are they supposed to mention?
  • Which LSI keywords should the writer mention?

+ Interlinking: Well structured interlinking can have a huge impact on results. To use an example shared by Noel, for NinjaOutreach, interlinking upped their visitors by over 40%.

Here’s the process they followed for interlinking:

  • Pick an article you want to interlink around your blog
  • Find out your main keyword on your website. E.g. site:tallyfy.com “business process management”
  • Go through all your articles, search for the keyword and add the link.
  • Do the same for synonyms of your keyword. E.g. site:tallyfy.com “bpm” or site:tallyfy.com “manage processes”.

+ Optimizing page CTR: The next crucial exercise for improving your ranking is to optimize your article headlines. Again, let’s look at an example to get a better understanding:

Imagine you have an article ranking in 4th spot with an average CTR of 20%.

Google will benchmark your average CTR to that of your competition in the same ranking.

Now, let’s say that your competition ranking in a similar spot has a CTR of 12%. This means that your content is more relevant, and hence should rank higher (providing other SEO metrics also come to this conclusion).

You can use Google Search Console to keep track of article CTRs and make adjustments as and when they’re needed.

For all articles with a CTR lower than the Position-CTR average, keep testing and changing the headlines. Track this for a few weeks to find the most impactful titles.

Last but not least, SEO work is never over. There is also a scope for improving your content, backlinks, and countless other things that affect your rankings.

Here’s some bullet points from the content outline checklist Noel used to make sure his best content ranked as well as it could:

  • Is the content as comprehensive as it could be? Is there anything you could add?
  • Is the content matching the keyword it’s supposed to rank for?
  • Is the content interlinked across the website?
  • Is the article headline clickable?
  • Does it have the right amount/quality of backlinks? If the competition has 500+ on a page and you have just 2, you’re probably not going to rank.

Well, that’s some of the key pointers from the case study. However, it’s a long and detailed read which you can find here.


ROUNING UP THE STACK

  • FACEBOOK: Need some inspiration to create better creatives? Here’s a list of 30 brands you might want to spy on, including the link to their Facebook Ad Library.
  • MICROSOFT ADS: Microsoft Shopping is releasing a new list view and scripts support that will give advertisers much more flexibility in managing their campaigns.
  • TOOLS: A useful tip suggested by Steven Kang to generate anchor variations and subheader ideas.
  • WHATSAPP: A bug in WhatsApp Desktop app allowed attackers to read files from your computer. Not to worry though, they’ve fixed it now!
  • CHATBOTS: One time notification just rolled out in the updated Messenger API. One time notification can be used for: price drop & back in stock notifications, and other important follow-ups that people may request.

BRAIN TEASER

If you drop a yellow hat in the Red Sea what will it become?

You can find the solution by clicking here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Europe wants to put an end to the “phone charger struggle”

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Have you ever found yourself in a similar situation?

Your iPhone is about to die and you’ve left your powerbank at home. So you enter a bar and ask for a charger, only to be confronted with this answer:

We only have Android phones.

Or, maybe you’re an Android user and you experienced the reverse of the above situation.

Well, it looks like Europe is going to end this ongoing struggle.

In fact, they voted in favor of making Android and iPhone use the same chargers.

This fragmentation actually increases the production of e-waste and consumer frustration!

Thanks EU!

Though this is just a resolution for now. It still needs another approval in July before actually coming into effect.

So, will Apple adapt to Android or vice versa?

Apparently, there is more chance of Apple turning to Android chargers, but let’s wait until the rule becomes official!


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