Status Page for Facebook Ads Manager is finally live: More transparency for advertisers. From $5/day to $90k/month: Low-budget strategy for scaling ecom stores. SEO in 2020: Brian Dean’s Ultimate Guide.

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FACEBOOK

Finally, announcing the Status page for FB’s Ad Platform

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That’s gonna be your face after reading this post…

Do you remember that piece of news about Facebook increasing support during the days of BFCM? And that they were working to ensure platform stability?

Well, that all stemmed from Andrew Foxwell, who got in touch with FB and persuaded them to give more of a helping hand to advertisers.

Prepare to say “Thanks” to Andrew Foxwell again, because he, along with David Hermann, requested yet more support from Facebook for advertisers, and FB actually listened to him again!

OK, they were probably not the only ones asking for it but it’s a sign advertisers working together does help!

Screenshots of their conversations with FB shows that they asked for a status monitor in the Ads Platform. Basically, a page where Facebook openly communicates about any glitches happening within the advertising platform.

Happily, Andrew Foxwell (and the rest of us advertisers) got it:

Here’s the Facebook Ads Manager Status page.

This is your first port of call to check about any potential issues on FB. So, next time you’re having problems, check this page and find if it’s just you or if it’s something on FB’s end.

You can find info about issues in the Ad Creation/Editing, Ad Delivery and Ad Reporting.

Cheers to Andrew Foxwell and his team!


CHATBOTS

New, improved Shopify integration for ManyChat released

The ManyChat team have been working super hard over the last few weeks as they continue to announce an array of updates to improve their product. This time, it’s about a new version of Shopify integration.

Here’s what’s new about it:

+ Easier Widgets: This allows you to place any overlay widget on your Shopify page without having to manage a JS snippet. Simply enable the integration and activate the widget and it will automatically show up on your Shopify store.

+ Shopify Triggers: A new Shopify section has been added to Triggers in the Flow Builder UI. For now, this will only work with Abandoned Cart reminders, which allow you to set a reminder for users who abandon their cart. Simply place the trigger and define the waiting period after a customer abandons the cart. More triggers will be available soon. 😉

+ Abandoned Cart Gallery: This allows you to make your messages more enticing by showing the abandoned items in a card gallery. All content for cart gallery gets generated automatically, so you don’t have to set it up manually. You can simply click on the “+Cart” option in the “Send Message” step to do this.

Here’s how you can set up this Shopify integration.

If you are already using Shopify integration, all you need to do is reconnect your account.

PS: Once you upgrade to the new version, some CUFs such as “Shopify Cart Is Paid”, “Shopify Cart Url” and the old Growth Tool “Trigger Abandoned cart” will not be available.

This means your old flows will no longer work, but hey, you will have newer, better ones which just need to be set up and customized.


SPONSORED

🤖 Get VoluumDSP’s secrets on how Auto-Optimization works and why it boosts ROI with first hand examples for free!

Yep, it’s true! VoluumDSP has pulled the curtain and put the details of how their Auto-Optimization feature makes decisions in a document for anyone to read.

Oh, it’s not just about the rules you can set… It goes much deeper than that, with practical examples!

  • Breakdown of performance goals like iCTR, CPV, CPC and CPA.
  • The 20-dimension cross-check analysis of traffic instead of one or your usual 3 dimension manual check with examples of how much more powerful this is. This includes creatives, ISP, country, offer, placement, browser and many more!
  • Explaining the 3 stages of the algorithm and how it learns.
  • The 80/20 smart traffic rule to make sure you can keep scaling and find new pockets of profit on auto-pilot.
  • A first hand, recent example of auto-optimized vs non-optimized campaign from almost $30k. Spoiler: Auto-Optimization brings over 100% ROI! This example is broken down by the stages of the algorithm so you can clearly understand what is going on, no black box “it just works” type answers!
  • 4 tips from VoluumDSP’s Head of Product, Wojciech on DOs and DON’Ts of the feature.

To put this simply, it’s the classic optimization process a media buyer goes through, with 17 extra dimensions for finding pockets of traffic on autopilot.

This gives you better ROI because you cannot manually buy traffic optimized based on 20 dimensions and saves you time because you don’t have to touch a thing while the algorithm is working for you!

Get the 24-page ebook unveiling VoluumDSP’s Auto-Optimization secrets by filling in the form here for free!

You’re probably wondering “Where can I buy traffic using this feature?” Good question. This is a feature of VoluumDSP which offers you a super-powered platform to buy traffic from networks like Outbrain, RevContent, WordPress, Liveintent, MGID and more.

PS: Already a Voluum user and want to enable it? Just follow the simple instructions here.


E-COMMERCE

Scaling a clothing brand from $14k to $90k per month

We found this interesting looking case study, shared by Harry Towlson in the Facebook Ads Savages group. It’s about scaling an e-comm clothing brand to 90k per month at a 5x ROAS. You can see why we found it interesting, and the info sounds nice and specific. So, let’s have a look at it.

Testing Creatives: Test 3 different creatives per Interest. Go with a $5 daily budget and narrow every interest with the Engaged Shoppers behaviour.

Let it run for 3 days and kill the ad sets without any sales. Then, take the best performing creatives and carry them over to the next phase.

Cold traffic: Test 1 Interest per ad set with the performing creative. Again, go with a $5 daily budget. If the ad set works, duplicate it into the same campaign with a $20 daily budget and let it run for 24 hours. If you get no sales, kill it.

Keep doing this until the campaign reaches 50 sales. Once you reach that figure, create different LLAs within the 1-5% range. Use the Page Views Custom Audiences as seed audiences.

Repeat the same method: Start at a $5 budget and if it works duplicate it with a $20 budget.

Additionally, repeat this with View Content, Add To Cart, Initiate Checkout and Purchase audiences.

At this point, you should have a good number of ad sets. Take the best 5, and duplicate them into a $50 CBO campaign. If it works, duplicate again to $100 a day. Continue doing this until it stops working.

Warm traffic: Using the same structure as for the cold campaign, retarget all these audiences: Facebook and Instagram pages engagers, Ad engagements, Websites visitors per time spent.

Hot traffic: Here you target the higher value Custom Audiences: Purchase, Add To Cart, Initiate Checkout, View Content and Page View.

For Page View and View Content CAs, use the same creatives you used in the cold traffic camp. Whereas for the ATC and IC audiences, give a 10% discount.

For the hotter ones, IC, ATC and Pur, use a 15% discount.

That’s about it. Easy post that’s also suitable for low budgets.

However, a $5 ad set doesn’t allow you to gather enough data, and you could miss on some creatives and audiences with some potential. So… it’s suitable for lower spend, but the higher the better…


ROUNING UP THE STACK

  • SEO: Brian Dean from Backlinko is back with a new guide about the state of SEO in 2020, covering the most important trends from 2019 and new strategies to help you improve your SEO in 2020.
  • WORDPRESS: WordPress announced a new content monetization feature called “recurring payments” that lets site owners collect repeat contributions from supporters in exchange for things like exclusive content or a monthly membership.
  • GOOGLE: As CCPA comes into effect from January 2020, Google will offer restricted data processing to help businesses comply with the act.
  • FACEBOOK: Facebook is testing the removal of the location field for LLAs, where LLAs will use locations from ad sets, removing one extra step from the targeting setup process.

BRAIN TEASER

You roll a 5 sided pencil on the table. On one of its sides, the words “HB Pencil” are written, the others are blank. What is the chance that the side with text on it ends up straight on top?

You’ll find the answer at the end of this email.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Hello boomers

How many times have we seen people ranting about competitors copying their ads, landers, offers and what not?

Well, we don’t mind that. It’s actually good content for our news briefing 😉

You, like the rest of us, probably think that dropshippers and affiliates are the most likely suspects when it comes to ad copying.

They are not the only ones though!

Yesterday, Slack accused Microsoft of ripping off their ads, claiming Microsoft’s recent Teams promo video looks exactly like Slack’s Frontiers video from last year.. Teams is Microsoft’s platform for virtual coworking, if you didn’t know.

Anyway, both videos have virtual colourful balls that are supposed to represent communication.

To rub salt in the wound, Slack even referred to Microsoft as a “boomer”, mocking Microsoft for being old and out of touch.

The war between these two companies actually started a month ago, when Microsoft stated that “Slack doesn’t have the breadth and depth that’s really required to reinvent what it looks like to work together.”

In an attempt to get ahead in the virtual-workplace war, Microsoft launched its Slack competitor three years ago, which was enough to force Slack to put out a full-page ad in The New York Times welcoming Microsoft to the party.

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That was when it became clear that Slack was starting to get worried about the competition, but the war has really intensified in recent months.

Anyway, we’re loving it. May the best biz take all the bread!


BRAIN TEASER ANSWER

The chance is 0%. Since the pencil has an odd number of sides, it is impossible that any of them ends up straight on top.


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