Turning ice cold traffic into hot ROAS: From $0 to $25k in 1 week. Scale your ecomm to 6 figures with this email strategy. SEO for dummies: 5-step audit that increased search traffic by 45% in 2019.

EMAIL

$0 to $206k with email in 90 days

We know that you think we’re the email lords, but we’re far from the only ones ruling the world of emails. For example, Stanislav Miljanović shared his process for taking the email revenues of an e-comm from 0 to 6 figures in less than 100 days.

So, let’s take a look.

The starting point: The list initially had some delivery problems due to spam issues. Half of their emails to Gmail addresses didn’t hit the inbox. The situation for Outlook and Yahoo email addresses was slightly better, but far from what it could be.

How did they solve the problem?

  • Fixed the sending domain authentication.
  • Activated and verified Google Postmaster. This tells you when users report your emails, which helps to identify how the audience is reacting to your emails.
  • Stopped sending generic campaigns and went for a well-segmented list.
  • Created a segment of the highest engaged subscribers and planned a plain-text email campaign just for this list.
  • Trained users to open the first email before opening the one with the content.
  • Started to write original, brand-related content.
  • Focused the emails on the needs of the reader.

Then, the second step was to create flows to address the position of the user in the Customer Lifecycle (CL).

For example, higher discounts could be used for customers that are at a high position in the CL, such as third-time buyers.

Special events sale

The strategy here was to pick specific holidays that go hand-in-hand with the brand’s identity and prepare a related campaign. But Stanislav had another trick up his sleeve: He sent different flows to different segments in order to have a highly personalized campaign.

The segments were created based on the engagement level of the subscribers and their position in the Customer Lifecycle.

They used these to send around 10 emails about the special sale event over a 3-4 day time period.

These steps helped Stanislav to increase the shop revenue by 17% and achieve an average 24% open rate.


MICROSOFT

New metrics announced for Microsoft Ads

A new set of six, position-based impression share metrics has been added to Microsoft advertising (Bing Ads).

  • Top impression share.
  • Top impression share lost to rank.
  • Top impression share lost to budget.
  • Absolute top impression share.
  • Absolute top impression share lost to rank.
  • Absolute top impression share lost to budget.

These stats will be available at campaign, ad group and keyword level.

The addition of these new metrics paved the way for the removal of Impression share lost to bid, Relevance and Expected CTR metrics.

A couple of weeks ago, new competitive metrics (Share of voice) were also added to help advertisers understand how their campaigns, ad groups and keywords perform in comparison to the competition.

These competitive metrics are also available in the Reports tab and Bing Ads API across the following reports: Account Performance, Campaign Performance, Ad Group Performance, and Share of Voice.

Unlike Google, Microsoft has decided to keep the “Average position” reporting.


SPONSORED

The easy, 5-step, common-sense SEO audit anyone can do, that increased search traffic by 45% in 2019

Honestly, the headline really says it all. Matthew Woodward compiled an easy to follow 5-step audit guide for anyone that has a content site.

It’s something he did for his own website after he saw a 33% drop and had his worst year ever for it in 2018You can follow the steps that took him from 33% down to 45% up and record highs.

Given that there are over 4B searches a day on Google, this is a pretty freaking big traffic source don’t you think? (numbers from Internet Live Stats).

So, whether you have a blog, a content site in any niche, if you do e-commerce, if you have a marketing agency that helps businesses get discovered, this is something we really recommend you to check out.

Basically, if you want to be discovered online, this will help. We know we’re already working on this ourselves!

Matthew goes through all the steps as he did them for his own website, including:

  • Visitor feedback. Collecting direct feedback from your users based on surveys, comments and so on.
  • Manual observations. Things that you can see when you browse your website with fresh eyes.
  • Technical spot checks. Things that Google likes or dislikes from a technical point of view. Things like “Is your website ready for mobile indexing?”, your page load speed, your other performance metrics, etc. As complicated as this might sound, it’s actually a simple test with existing tools.
  • Automated tools that can solve many of the issues you discover above.
  • Creating a plan of attack.
  • Performing a content audit and how to adjust it to improve your SEO for it very quickly.
  • Design changes that make users stay on your site longer.
  • Plus other very actionable tips you must apply if you want to have a stable, rock hard SEO base for your website.

Of course, there are more in-depth things you can do, it’s not any magic solution for everything. This advice from Matthew just puts you ahead of most others and gives you the solid foundation you need to actually do more in the long run.

Head over to see Matthew’s full breakdown on video right here.


FACEBOOK

An all-round checklist for FB Ads. Turning ice cold traffic to $25k in 7 days

A simple yet handy checklist to avoid silly mistakes and ensure the success of your FB ad campaigns. Then, we move on to a strategy to crack cold traffic and turn it into $25k in less than a week.

A great checklist to never waste ad spend on silly mistakes

Picture this… You spend a few days building killer ads with your design team. You meticulously tweak your landing page copy. Maybe you also pray to the FB God himself, The Zuccc. Then you launch your campaign… aaaand it’s -100% ROI.

What happened? The chances are that you’ve made some silly and avoidable mistakes along the way, drastically damaging your ROI..

Cem Verghese shared his checklist on avoiding silly mistakes and, while simple, it’s just too useful not to share it here too!

This is something to work through before sending your ads live!

On the ads side of things:

  • All links point to the correct landing page.
  • All ads look good on mobile preview (preview the variations on mobile).
  • All ads look good on desktop preview (preview the variations on desktop).
  • Check for spelling errors.
  • All non-conversion and catalog sales campaigns .(e.g Video Views, PPE) have the FB Pixel switched on the ad-level.
  • Check you’re using the correct FB page and Instagram account on the ad level.
  • UTM tracking switched on all ads on the ad-level.
  • Correct audience inclusions and exclusions are set on prospecting & remarketing (often people forget to exclude audiences on prospecting).
  • Conversion ads are using the same existing post IDs from placeholder campaign.
  • For PPE – check that non engage-able placements (In-Stream) are turned off.
  • Check all ad set dates have the correct start date.
  • Double check rules on reveal are setup correctly (especially the signs + filters + timezones).
  • Check automatic advanced matching is turned on.

On the analytics & conversion tracking side of things:

  • Check events are firing back to FB correctly.
  • Check that paid_social grouping has been configured correctly.
  • Check that all Goals have been configured correctly in GA.
  • Check IPs are excluded from Google Analytics.
  • Check IPs are excluded from Hotjar (or whatever heatmap software you use).

Have more to share? Tell everyone in the post or share with us to make this an even more thorough list!

$0 to $25k from cold traffic in less than 1 week

Looking to crack cold traffic?

Well, who isn’t?

To help you do just that, we’re sharing the exact method Joseph D Lazukin used to turn ice-cold traffic into 5-figure weekly revenue figs.

Should we roll to it?

Step 1: The boil-down test

The first thing is about the audience: Go global, and target all genders and age groups.

Regarding the objective, go straight for conversions optimizing for purchases.

Leave this running for three days in order to gather enough data.

Step 2: Going broad with Country targeting

Based on the data you gathered, narrow your audience down to the country that showed the most potential.

But do it with a twist. Let’s say that you want to target the USA. It’s an expensive geo, so what you want to do is add 2 tier 3 geos to the targeting.

According to Joseph this will lower down your CPMs, because Facebook will now target all 3 countries.

But, in the United States, your ad will only hit those people who are most likely to buy. So, for example, for every 1000 impressions, 900 might come from the tier 3 countries and the other 100 from the US.

However, those 100 US people that see your ads are the ones that FB think are more likely to buy.

Initially, you might waste some bucks, but once you start getting purchases you’ll see the CPMs going down.

Step 3: Bring in the interests

If you found a country that is doing around 2x ROAS, it’s time to scale the campaign. This is where you should bring Interests in.

What you should do is target smaller Interests and Keywords.

Step 4: CPA Reduction

Once you’ve gathered a few days of data and a good handful of conversions, the next step is to create a CBO campaign with a manual bid cap of 20% and 40% above your CPA and 20% below your CPA.

Go for a big budget and wait 7 days.

Step 5: Scale to the Moon

At this point, you should have all the data to make informed decisions on where and how to scale with bigger spends.

Break down which zones, ages, gender and times are getting the highest ROAS.

Then launch a CBO campaign with a $50k/week ad spend, narrowing the audience using the previous info. Also add some big interests (1-2M) and LALs.

Step 6: Recap

At this point, the rest of the optimization is largely about the funnel. A higher conversion rate will turn into a higher ROAS. Thus, split test the funnel and try all the tweaks you can think of to make those conversions roll.

Finish line.

Looks pretty simple. It only requires a high spend and a lot of testing.

Let us know if you give it a try.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

If you play with water, you might get… drowned?

Drowned in disputes with regulators…

Samsung has been in the spotlight for making some of the best and most popular phones over the past few years. However, now they could be in the spotlight for very different reasons.

Advertising plays a big part in Samsung’s success…

That advertising, though, was considered misleading by the Australian Competition and Consumer Commission (ACCC). Specifically, the parts where Samsung’s ads encourage people to use their phones underwater or while surfing.

While these phones are water-resistant, it doesn’t mean they are suitable for those environments.

“The ACCC alleges Samsung’s advertisements falsely and misleadingly represented Galaxy phones would be suitable for use in, or for exposure to, all types of water … when this was not the case.” ACCC Chairman Rod Sims said in a statement on Thursday.

So, after playing with fire with their Galaxy Note 7 devices, now it’s the water getting Samsung in trouble.

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